General Motors could change its iconic blue and white logo to green as it emerges from bankruptcy in order to show consumers it is leaner, meaner and, above all else, greener.
Employees briefed on the plan say the colour change signifies a new step for GM with the automotive giant now wanting to be known for being “more focused on fuel efficiency” and “better able to make quick decisions”.
Ed Welburn, GM’s vice president of design, is leading a group that is studying name and logo changes, says that although changing the background of the familiar square blue-and-white GM logo has been discussed no recommendation has yet been made.
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