New GM logo to be green?
July 9, 2009 by Matt Brogan
General Motors could change its iconic blue and white logo to green as it emerges from bankruptcy in order to show consumers it is leaner, meaner and, above all else, greener.
Employees briefed on the plan say the colour change signifies a new step for GM with the automotive giant now wanting to be known for being “more focused on fuel efficiency” and “better able to make quick decisions”.
Ed Welburn, GM’s vice president of design, is leading a group that is studying name and logo changes, says that although changing the background of the familiar square blue-and-white GM logo has been discussed no recommendation has yet been made.
What do you think, is a green logo a good move? Leave a comment now.
Print it: 
Based on their previous history, it may be a sign of self deprecating humour?
A green sign does not make a company “green”. The walk has to match the talk.
In a word, no!
One word: Oxymoron
“better able to make quick decisions” …. but no more able to make the right ones.
And the best part?? For this simple change they will spend 20 mil on marketing clinics, 500mil on avertising and 10bil on legals just to make sure they can do it…… Surely they have more important things to worry about.
Surley Red, White and blue would be more appropriate to match their new owners flag.
Priority #1 – Sell cars,
Priority #2 – Sell More cars.
…..
…..
Priority #999999 – Worry about logo
Lazy, whilst I agree that priorities seem to be wrong, GM still sell more cars in the US than anybody else. It’s not just numbers that’s important but efficiencies and profits per unit that counts.
Surely red would be more appropriate, to reflect the state of the accounts, not to mention the blood on the floor.
Captain, whilst we have team red & team blue in Aus. red would never work because GM need to distance themselves from Toyota.
Maybe they could go for Gold – to represent what the US Govt has paid to get it out of the sheeet.
(And yew, I did understand your symbolism)
They should change the whole logo while they’re at it, looks like a toy company logo.
Captain Mainbearing,
I was going to say the same thing !
We are on course for a collision, I’ll alter my bearings. You have my vote.
I know im being petty, but you guys put no effort into changing the hue of the original logo, looks cheap!
Either way keep up the good work in the information side of things!
The ‘Great seal’ being the US Goverment logo (the round one with a Eagle on it) should be watermarked over the top of the GM logo and it fades it off as GM repay? their loans. A prominent loan repayment counter should be installed on the fixed GM business signs.
I say YES! (as the rush of negative votes commence) Why?
Because people (especially Americans) believe what they are told. EG: All food manufacturers need to do to increase sales is to put “lite” or “No-Fat” on their packaging. Don’t worry about the chemicals they use to replace the “fatty” stuff will kill you just as fast!
But if you tell people the cars are “green” enough times most will believe it and a green GM logo is all about marketing wether we like it or not.
“GM still sell more cars in the US than anybody else”
Yes, but its down to your business model. If Mr A needs to sell 1000 cars per month to make a profit than 1200 is a good month.
If Mr B needs to sell 5000 per month to make a profit than 4000 is bad news.
GM’s huge manufacturing overhead means they need big numbers.
I agree they will need some new and improved highly profitable products to get there. But they based their model on gas guzzling SUV’s & Trucks. Even the Volt is a loss maker for at least 5 years (According to GM). Americans are now in the market for small and efficient cars.
So when GM are out of Bankruptcy, they won’t be out of trouble regardless of what colour or color their logo is.
Isn’t that what I said??
Oh FFS. Save your money GM! Stop spending it!!
No new logo! Make cars you idiots!
“Isn’t that what I said??”
Sort of (I did pressed the green thumb thing), I was just expanding on the argument :)
So true M1n1s1n, the logo is cheap, and looks like something that belongs to a dodgy financial firm on a 3am infomercial…
Is it a new logo or the old one,rotting(joking).Long live U.S. Car Makers,may they Return with avengence.WTF why was my Anti-spam word Ikea?????Are they selling kit cars now????
Interesting turn of events.
General Motors filed for the use of Cadillac and Chevrolet products to be utilised under Sect. 11 for the new company, ‘New General Motors’. There was no mention of the Australian subsidiary or any manifestations there of.
The green is reflective of current US environmental policy and consumer trends. Where is that diesel they could have developed over past years, or the evolutionary mode of the EV-1? The US tax-payer is bound to pay out much more in support of the New GM in context of fleet sales and alike if it is to survive and past notions of GM. can not be readily carried over.
If I were to ponder the purchase of any product under the Holden banner one of my major considerations would be who will be liable for warranty claims in two years time…Kim Jong-il’s chauffeur perhaps, or Kev ‘07 Motors?
GM = Green Motors now? Im sorry but that green logo is grotesque. It truly is an oxymoron.
this has to be a joke. GM is actually considering doing something in the way of efficiency. This would be a first. I think this report from the US is a joke. Made me laugh.
Wonder how much more of the U.S taxpayers money will it cost, implementing this new logo throughout the corp?? Wonder how much money was spent on consultation meetings just to come up with that?!!
Considering the quality ‘look’ of the logo, I expect the same quality with their cars.
should not even be in buisness go bankrupt gm and close the doors forever gm and holden will die
Maybe they should change the chev badge from gold to brass. that way the car quality will reflect the badge?