Free Insurance on Dodge Range of Vehicles
June 26, 2007 by Paul Maric
Free?…Free?…Surely not, there’s no such thing as a free lunch – as the saying goes.
Dodge Caliber
Alas, Dodge would like you to think otherwise. Dodge today announced that all new Dodge vehicles sold will come with free comprehensive insurance for two years.
The free insurance claim is open to all drivers – no matter what age – as long as they have a valid driver’s license. The excess will be marked at $450 and the underwriter will be QBE Insurance. According to Dodge, this could save some drivers up to $1800 per year.
Dodge Nitro
Announced at today’s Dodge Nitro launch, free insurance will begin immediately after the Dodge Nitro arrives at dealerships. Free insurance will be available on the Dodge Caliber (tested earlier in the year) and across the entire Dodge range closer to the end of the year, including the soon to be Avenger.
Dodge Avenger
Our invitation to the Dodge Nitro launch was lost in the mail – err…or so we were told – so we’ll have further information on the vehicle, along with a road test as information comes to hand.
Print it: 
Good idea, especially for P-platers as new car insurance is a bitch. Shame it’s only Dodge that offers this and not other car companies. Buying a Dodge is a pretty big price to pay for getting free insurance.
that is an insane offer! dodge must be desperate for sales, this offer would save me around 1500 a year! thats a saving of 3g for the 2 years!
i wonder if they ask u for your age prior to negotiations as they have to factor the cost into their sale price?
^
Lol yeah…. good point! Abit like ‘Australian fleet sales’ used cars, they advertise on TV trading in absolute bombs for ridiculous amounts, no doubt they forget to say that their cars have inflated prices to take that into consider.
yeah trading in a car is the lazy way out, and u never win!
Yeah, not taken anything away from the Dodge offer though… I think they would less inclined to haggle in terms of price or throw in extra features given this offer, to reduce the extent of the cost, but they are still losing out and consumers win!
Although I cant see even if they offered 5 years of comprehensive Id wanna buy one of their cars!
God whats next ,buy 1 get one free ? Maybe it’s like Mcdonalds they make their money on the options or the servicing? Or is that free too.
nah Lisa that would be BMW, they are the option kings :D
What no finger with that smile. HAHAHAHA
Still not forgiven I guess.
I think the “catch” is the fact that you will be driving a North American car. They handle, they go, they brake well… no wait…. the opposite of all those things. I was living in Bizarro world for a minute.
Notice how the quality manufacturers don’t offer any sort of incentive to buy their cars. Why? Because you’ll be paying for the piece of mind.
Notice how Mitsubishi offers a million year warranty on their cards. This is the same marketing ploy. The deal they’ll get from QBE will be much less then the profit they make from selling a $2 car.
Steve
Nice marketing idea but what happens when/if people are not happy with their cover?
Consumers will allocate the price of the car to the service they expect from the insurance.
This might end badly