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by Tim Beissmann

Lexus owners are the most satisfied of any car brand in Australia, according to the results of a leading study into customer satisfaction.

Lexus claimed its second Roy Morgan Customer Satisfaction Award this week, topping the industry as it did in 2011 in the inaugural year of the awards.

The Japanese luxury brand dominated the 2014 customer satisfaction tally, leading the way for the first 10 months of the year, and missing out only in November and December when Renault claimed top spot.

Lexus’s customer satisfaction rating in the Roy Morgan survey never dropped below 95 per cent last year, and peaked at 98 per cent in March.

The ratings and awards are based on the analyst’s Single Source survey, which was compiled from information from more than 50,000 Australians over the past 12 months.

The survey covers new and used car purchases, with ownership lengths ranging from 12 months to more than 10 years.

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Lexus Australia CEO Sean Hanley said the award was a reflection of the brand’s effort to deliver quality products and customer service.

“Lexus produces innovative luxury vehicles that are known in Australia and around the world for their high quality and reliability,” Hanley said.

“This combines well with the Lexus covenant: ‘Treat every customer as you would a guest in your own home.’

“And with the excitement and enjoyment we’ve been injecting into our range – including our recently launched RC and NX lines – we believe that we’ll continue to satisfy a growing number of Australian customers in the future.”

Lexus came runner-up to Volvo in last year’s awards, while Mercedes-Benz led the way in 2012.




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