Cadillac launches two new models
May 28, 2009 by Matt Brogan
Despite GM’s money woes, Cadillac is set to launch two new models over the northern summer.
The vehicles are Cadillac’s 2010 SRX Crossover and CTS Sport Wagon (pictured above).
“In a tough market the new SRX and CTS Sport Wagon are the right products at the right time,” says Steve Shannon, executive director of marketing for Cadillac. “They offer new dimensions of versatility and fuel efficiency, along with Cadillac’s signature design and technical features.”
The all-new SRX launches into the strong luxury crossover vehicle segment, a category that now accounts for nearly one-fourth of all luxury vehicles sold in the U.S. market. The SRX features new downsized and fuel efficient engines in a completely redesigned vehicle that delivers a dynamic alternative in terms of visual appeal and driving character.
“We believe the Cadillac SRX offers emotional appeal to a segment previously devoid of much of that,” says Mr Shannon. “At the same time, it also has very practical new features such as advanced All-Wheel-Drive, and an efficient standard 3.0-litre Direct Injection V6 engine. And with an entry price of US$34,155 the new SRX presents an attractive offer to consumers, while taking on the traditional segment leader aggressively.”
The new CTS Sport Wagon offers the same design and technical features of Cadillac’s centerpiece model, the CTS sport sedan – but in a wagon body style that effectively doubles the car’s cargo space. The new Sport Wagon includes the same 3.0-litre Direct Injection engine that serves as the standard engine in the new SRX. In the Sport Wagon, highway fuel economy is estimated to reach 28 mpg.
Source: GM
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why o why do GM always step in so late. the article said launches into the strong luxury crossover market. Of course its strong its been booming for years now. Just waiting for that 3.0 litre in the Commodore now.
Gee “THAT” sport-wagon LOOKS like a P.O.S
The other is not so bad.
That 3.0 litre diesel if fitted to the “Commore” will ‘ave to be pretty darn good to come anywhere near the Ford/P.S.A
3.0 V6 Diesel, which will hopefully end up in the Falcon/Territory.
This thing looks shocking
Schah7, I don’t think it’s a diesel. And it was a 2.7 V6 diesel that PSA and Jaguar/Land Rover made. I don’t think Ford has any rights to the new 3.0 V6 one as it was made after Jaguar was sold.
Alex, Ford retain the rights to the 3.0L
Strange looking wagon. D pillar is too thick, putting it all out of proportion. Commodore Wagon looks better.
No, the wagon looks good.
Duck Says:
“No, the wagon looks good.”
Duck you don’t have to defend everything with a GM badge, you are allowed to be honest and say it’s crap, but the SUV looks good, grill exempt.
I hope they’re both a hit for GM’s sake. I quite like the look of the SRX.
28mpg sounds pretty unimpressive for a direct injection brand new engine and car. It must be a heavy sucker.
Yes but then again American mileage figures do tend to be “real world”.
Just like all the other current Caddies these 2 are also absolutley hideous
I believe that Inorder to survive GM should start looking at designing and building cars have more international appeal – which is one thing Caddy lacks.
The ony really decent thing Caddilac has to offer is its AWD system and the Small Block “Northstar” V8 both of which I would love to see make their way into the Next generation Commodore.
The Cadillac Sport Wagon looks terrible if you compare it to what Holden has done with the VE Commodore. Calais V in black with 20″ wheels make any CTS look pretty poor.
says Steve Shannon, “… with Cadillac’s signature design and technical features….”
I wonder if this includes the signature handling characteristics inclusive of no less than the required nine full turns of the steering wheel lock to lock?
The wagon is yuk, the SUV is a keeper. Certainly more of a looker than the Captiva anyway. Time for GM to put the ”SHARING” back into platform sharing and give Holden a high end SUV. Or any SUV. A real SUV. I don’t know if there is much of a case for GM to establish Caddy as a separate brand here, I think trimming the profit margins and selling more models is potentially a better business model.
Lutz said there is no market for a sports wagons (in regards of the commodore sports wagon being exported to the US).
No wonder he jumped off the ship.
I think these would have both looked fantastic and contemporary two years ago, but I don’t think the design will age well.
And they wonder why GM sales are falling! Who are these guys, Dumb and Dumber? Don’t blame the recession blame stupid car designers and the fools that approve them!
The VE wagon eats this for looks.
Shak, Caddy has had Cross over /SUV’s, rebadged Chev/GMC things.
Wheelnut, Northstar was a Great motor in the early ninties, but is begining to age. Also you have to wait till 2015 to even come close to getting it in a Commodore as it is Transverse mount, FWD specific.
DesignEngr, I think it looks good. And I’m being honest. So please……….don’t be a dick!
Come on the yanks think diesel is what you run semis on. They are not intelligent enough to realise a car can have a diesel donk. There will never be a diesel engine in in a USA marketed Cadillac.