I’ve watched a few docos on Advertising, and I work in a market research company that holds some relevance to automobiles (though I’m just the IT guy, we’re a very close team with all staff, so we know what’s going on in other departments all the time).

Companies basically consider advertising successful when it has either annoyed someone or intrigued someone. Would I buy a mongrel car (a new word I use for all re-badged dog boxes)? NO.

I someone who likes a bit of history, a bit of character. This doesn’t mean I can only look at Ferrari and other exotics, though it would be nice if the bank account allowed it. Manufacturers like Mazda, Peugeot, Citroen, etc which all have a long history and aren’t afraid of taking risks is what I like.

Saying that, Holden is taking a risk importing these re-badged Korean boxes. The same principle has turned me off the Golf and Focus. I want a car that’s still made with pride, not with $$$ alone.

Cheers
Steve

well the adevertising ploy has obviously worked if were talking about it hasnt it… kinda like anything tha raises interest is a winner in the long run no matter how stupid it is. IE donor show.

I’d tap the one on the left :)

Okay, back to being me again.

I wonder what the Poms think of the car. No doubt I’ll hear and see something about it on 5th Gear or Top Gear.

Cheers
Steve