Porsche Number One in Quality
June 8, 2007 by Alborz Fallah
Porsche has been awarded the number-one nameplate for quality for the second consecutive year from the respected US survey group. J.D. Power and Associates.
Making it all happen for Porsche was the Porsche Boxster, which was awarded the highest ranking in the Compact Premium Sporty Car segment. The Boxster received 3rd placement in last year’s study. Porsche’s halo car, the 911 managed a respectable second-place ranking in the Premium Sporty Car Category (same position last year).
“Topping the IQS rating for the second consecutive year is not only gratifying, it reflects a meaningful and tangible measure of our commitment to deliver consistent quality at Porsche,” said Michael Winkler, Porsche Cars Australia managing director.
Porsche recently came out towards the bottom in the Warranty Direct survey which looked at the number of times a vehicle is taken back for warranty work. However J.D. Power and Associates are the industry standard.
“The gains this year and in 2006 are the result of much work in every facet of the Porsche organisation – from designers and engineers in the factory to the dealers interfacing directly with our customers.” Mr Winkler said
The results set an industry benchmark which show new-vehicle quality measured at 90 days of ownership. The study works by measuring Quality of Design and Quality of Production (defects and malfunctions).
The data is then represented using a problems-per-100 vehicles (PP100) system; what you and I would call “things gone wrong.” The study is further broken down into statistics per manufacturer, assembly plant, model, and platform.
The industry average is 125 problems per 100 vehicles, Porsche however managed 91 problems per 100 vehicles. More results from JD power coming soon.
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