Land Rover heads into India market
May 5, 2009 by David Twomey
It hardly comes as a surprise but Land Rover has officially decided to begin selling its range of premium SUVs in the Indian market, and of even less surprise is the fact that Tata Motors will be the exclusive importers.
Tata, India’s largest car company bought Jaguar Land Rover last year from the Ford Motor Company.
As Land Rover says its award-winning vehicles, including the Discovery 3 and Range Rover Vogue, are renowned around the world for their unique blend of refined luxury, quality and capability and will now become officially available in this rapidly expanding market.
David Smith, CEO of Jaguar Land Rover, said: “We are delighted to be formally entering the Indian market, an economy which is still growing appreciably, and able to offer our premium products to a whole new group of customers.
“It is an important strategic move for Land Rover and will enable us to realise our competitive potential in this significant market.”
The newly-formed Premier Car Division, within Tata Motors Passenger Car Business unit, will assume responsibility for the distribution of all Land Rovers in India and is also due to open the first showroom at Ceejay House in Worli, Mumbai, in June this year.
This flagship facility will aim to establish a benchmark experience in luxury car sales in India.
Rohit Suri, who has extensive premium automotive sector experience, has been appointed to head the new organisation and is leading plans to develop a dealer network through 2009 and 2010.
Ravi Kant, Managing Director of Tata Motors, commented: “This is a natural move for both businesses and will allow Land Rover to establish a strong and deserved presence in India.
“We are very pleased to develop our relationship with Land Rover in this way and to provide the opportunity for Indian customers to access their premium products for the first time.”
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I thought they were there already. I’m sure that when I was in India about five years ago I saw some Discovery 2s and Defenders about. Should sell very well though, Jaguar’s meant to be going in as well at some point. Lots of Indians seem to love Britain so they’ll no doubt want our cars and Land Rovers would suit the landscape perfectly.
@Alex,
Most of the Land rovers and other expensive SUV’s in india are generally imports.
Nice article. I liked it. :-)
It is the way to luxury car rate are cut down from high level to low as well as government reduce the import tax also. so the luxury cars are not only for the rich people it will also turned into middle class