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by Matt Brogan

The all-new Honda Insight Hybrid has only been on sale in the United Kingdom since April 4, yet since that time, it has outsold its nearest competitor by some 15 per cent.

Honda has sold 229 of its Insight models in the UK so far this month as compared to Toyota which has sold 198 of its Prius models.

“The Insight is proving a hit with cost-savvy consumers looking for a cleaner car that’s more affordable,” said John Kingston, Honda UK’s Environment and Government Affairs Manager. “More and more people want a car that makes sound financial sense, especially in the current economic climate, and the Insight offers numerous running cost savings such as reduced road tax of £15 per year and great fuel economy.”

UK Insight customers will also benefit from being exempt from the London Congestion Charge.

Honda expects to sell around 7000 Insights in the UK this year.

For a first look at Australia’s all-new Honda Insight, click here.




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