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by Matt Brogan

Mahindra have today announced a release date for its new Pik-Up model amid news of the group’s best sales month in history.

Domestic (Indian) sales of Mahindra models hit 25,748 units last month, a 30 per cent rise against the 23,128 units sold in March, 2008.

“My congratulations to the entire team at M&M’s Automotive Sector. This is a clear validation of the faith customers place in our products. I am especially pleased that our newly launched Mahindra XYLO has shown impressive sales figures, and it is particularly gratifying that Scorpio sales continue to be robust,” said Mr. Anand Mahindra, Vice Chairman and Managing Director, Mahindra Group.

“Our sales figures in March have been bolstered by impressive numbers for all M&M products. Domestic Utility Vehicles have grown a solid 30% on the back of the highest ever sales for the Scorpio, Bolero and the Pik-Up. Not to mention the strong market sentiment which continues for the recently launched XYLO, which clocked an impressive 3,171 units in sales.  March 09 represents the highest ever monthly sales figures for M&M, which bodes well for us going forward, particularly on the back of our best quarter in the last fiscal year. Things are indeed looking up for the automotive sector this year,” said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.

Including exported vehicles the group managed a tally of 26,209 vehicles for March with the best selling models including the Scorpio, Bolero and locally recognised Pik-Up, a lead seller for the group managing 19,973 units for March 2009.

Mahindra’s YTD domestic volumes for the period up to March 2009 stand at 220,215 units compared with 218,977 units for the same period last year.

Locally, Mahindra Automotive Australia (MAA) eagerly awaits the arrival of a facelift Pik-Up model, which is expected to go on sale in June.

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The XYLO will follow shortly thereafter, expect sometime within the next 12 months.

“It’s encouraging to see new models being embraced and sales of existing models continuing to climb in Mahindra’s home market,” says Ms. Claire Tynan, CEO, MAA. “We look forward to introducing the refreshed Pik-Up in Australia shortly, which will see an enhanced look and safety features. When the XYLO arrives, we anticipate that it will garner as much interest as it has in the Indian market, as we continue to establish and grow the brand’s well positioned value for money offerings.”

For a full review of the current Mahindra Pik-Up, click here.




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