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by Tim Beissmann

Three out of four buyers of the all-new BMW 2 Series Active Tourer will first-time BMW customers, according to the brand’s projections.

Head of product management for BMW’s lower model range Frank Niederlander told Automotive News Europe the 2 Series Active Tourer compact MPV would predominantly attract people that had never owned a BMW before.

“We are expecting the Active Tourer will have a conquest rate of around 75 per cent,” Niederlander said.

The Bavarian car maker believes the new 2 Series Active Tourer will appeal to young families that are also considering rival MPVs such as the Mercedes-Benz B-Class and Volkswagen Touran. It says these buyers often remain customers of the brand as the get older, making them an attractive buyer group to target.

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The introduction of the BMW 2 Series Active Tourer represents a number of firsts for the brand, becoming its first front-wheel-drive model, its first MPV, and its first to be powered by a three-cylinder engine. A new seven-seat version is expected to join the original five-seater as early as next year.

Facing questions over the sporting nature of the new model, BMW highlighted that the 2 Series Active Tourer shares its UKL platform with the third-generation Mini Cooper, and said it achieved lateral acceleration and drive-through times on par with its rear-wheel-drive models during lane-change tests. It also claims the flagship 225i Active Tourer can lap the Nurburgring racetrack in less than nine minutes.

The BMW 2 Series Active Tourer will reach Australian showrooms in November, when it’s expected to launch with a circa-$40,000 starting price.

BMW Australia says it is “very confident” in the 2 Series Active Tourer’s ability to attract buyers in our SUV-loving market, despite demand for its direct rival, the B-Class, falling 43 per cent so far this year to 1103.

“There is a market for that type of segment – we see that in Europe,” BMW Australia finance director Peter Buchauer said. “Yes, there are strong regional differences … but I think in that compact segment it will be quite a refreshing new approach.”

CarAdvice will be attending the international launch of the BMW 2 Series Active Tourer in Austria next week. Stay tuned for our review.




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