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Jeep Australia’s “World’s Most Remote Dealership” promotional campaign to deliver 10 new Jeep Cherokee models for $10k driveaway from a remote pop-up site has now been run and won — but it appears not everyone is happy with the result. 

The left-of-centre launch competition required entrants to download an app which at 9 am AEST today was programmed to release a phone number. The first 10 people to call through were then qualified — in other words, Jeep checked they had sufficient funds to pay the $10,000 by July 11, and a means to travel the the pop-up near Silverton, New South Wales — and told to go pick up their bargain Cherokee Longitude on July 26.

According the Jeep’s Australian arm, the promotion attracted 30,000 calls. Since the announcement of the competition on June 22, more than 49,000 people downloaded the app. 

The winning callers were from all over Australia, including Tasmania, Western Australia, South Australia, Queensland, NSW and Victoria. 

However, it appears the phone number that was scheduled to be released today at 9 am leaked out on a forum last night, leading some entrants to claim there was an unfair advantage given to those who saw it. 

At least two Facebook groups have since emerged — at the time of publication they had 197 and 126 members respectively — claiming the app either crashed or they did not receive the phone number from the app. One even threatens a class action. 

Jeep Australia’s official Facebook page has also received numerous complaints from frustrated participants. 

Speaking with CarAdvice this morning, Jeep Australia director of corporate affairs Karla Leach said the number leak did not affect the result as the lines did not open until the allotted time, and that the huge number of calls caused understandable congestion at the call centre.

“We are overwhelmed with the amazing participation in the Jeep ‘The World’s Most Remote Dealership’ promotion. There were over 30,000 calls made this morning for the chance to buy just 10 vehicles. So we can understand that some people are disappointed that were not successful,” Leach said.

Read our latest Jeep Cherokee review here. 




  • Mike2

    World’s most remote? Silverton is only about 30km from Broken Hill, a town with 25,000 people, several car dealers and accessible by sealed roads. Don’t Jeep trust their vehicles any further out of town than that?

    • now jeep hater

      hahahahaha..

  • Dave

    How can Jeep say the leak did not have any effect, Those who had it could easily setup auto dialers. Also most peoples apps counted down to NO PHONE NUMBER.. Someone said they won before 9am as well.

  • džip

    The number to call was available
    (by
    setting the phone time and date forward) some hours before the official
    release time. This allowed some entrants to gain an advantage in that
    they
    could pre-dial, auto-dial or fast dial the number just prior to or right
    on the official release time and therefore be first in queue. So Jeep Australia director of corporate affairs Karla Leach is incorrect.

  • A Jeep One Day ?

    I think they need to do some pretty quick goodwill repair here as there’s now 2 stories out in the media, and it’ll be irrepairable damage for the brand otherwise…in saying that, I still love the car themselves and hope to get one :)

    • Sumpguard

      I agree. Free Jeeps for the 29,990 that missed out.

  • Haydo

    Never got a number to call …. Clock hit zero , said location was my house ! And no number . No number no chance = very unfair and very upset !

    • Guest

      Exactly the same thing, except the number showed up 5 minutes after. When i called it said call failed

      • James

        Same here, my number didn’t appear about 1 minute later. :(

  • http://emphatic.co/ Jeniece from Emphatic.co

    That’s really unfortunate! Chance for a do-over?

  • Fungus54

    Get over it people not jeeps fault that that their are some tech savvy buyers out their that can flaunt the phone system with knowledge on how to use their mobiles to full advantage.

  • Brad

    If jeep think the issue is people not getting through / not winning, they are kidding themselves. They have caused the uproar due to the breach of their own terms and conditions of revealing the phone number, and to the fact they could have suspended the competition if they for any reason felt that the integrity was breached, which it clearly was

  • Andrew K

    Well, I didn’t get anything from the app today, no number, nothing, so not so much disappointed by not winning as there can be only 10 winners, but, entering then not getting a chance to win is a different story. Surely it is illegal to be registered in a lottery and then not actually be supplied with vital details as part of the terms and conditions both parties agree to come entry day. Interesting idea but the mechanic was floored from day 1. Having done many promotions myself as part of what I do for a living I could see this coming a mile away. #JEEPFAIL

    • Alexia

      It was not a lottery. It was a give away. You paid nothing and you got nothing. Suck it up, princess.

  • baaaaron

    wouldve been nice to be told that the app wanted access to my GPS location, ticked over 9 and i had to go out and turn it on and back in and of course it was too late oh well was a great deal but then again who cares it’s a comp, you dont class action when your not drawn for the meat tray at the local RSL

    • Sumpguard

      Yeah but the Jeep will last a few more days than a meat tray before it starts going bad.

  • Ashley Rogers

    Add it to the long list of social media fails…

  • Tone

    Class action? For what? Not being able to buy a cheap Jeep in what is basically a competition? Some people really need a cup of concrete.

  • AUSDAVIDZ

    Some people had “inside information” as in the phone number was show on F/B yesterday

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      had. It sounds unbelievable but you wont forgive yourself if you don’t check it

      ————————————————–

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      ————————————————–
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  • Dunbeapussy

    Yet another unfair competition, shall I be inspired? No.
    Is this messed up a bit? Yes.
    So?
    Big deal.Live the fk on folks.

  • Brayden Cresswell

    You people probably whine when you don’t win the lottery to get over it move on.