The $166,900 price tag of the all-new BMW M4 won’t be dropped despite an announcement that rival super coupe the Mercedes-Benz C63 AMG 507 Edition has received a discount.
Mercedes-Benz today announced a new price of $159,507 plus on-road costs for the C63 AMG 507 Edition, while the all-new BMW M4 – which is being launched in New Zealand this week ahead of going on sale locally late in July – will cost buyers $7393 more before on-road costs.
News of the Benz price cut follows a $5500 discount applied to the Audi RS5 Coupe in October 2013 which saw that car’s list price dip to $155,900. It means the new BMW is left in its own price territory for German performance coupes.
BMW Australia general manager of corporate communications, Lenore Fletcher, told CarAdvice the company has no plans to drop the price of the new twin-turbocharged six-cylinder coupe.
“We’re conscious of what our competitors do, but we don’t necessarily react in each case to it,” Fletcher said. “We’re just aware of it, and we run our own race. That’s pretty much what we’ve said from the start.
“It hasn’t caused any ripples here,” she said. “We’re in the midst of an absolute product onslaught. We have so many products coming in, and I think that if you look at the products that we have at the moment, the range that we have, the specification levels that we have, it’s an increasingly positive proposition for the consumer. Whilst our competitors may well adjust their strategies, that’s really up to them.”
If you’re intrigued by the term ‘product onslaught’, here is a list of what models are coming from BMW and their expected on-sale dates:
BMW X4 – July/August
BMW X3 facelift – July/August
BMW M3 and M4 – July/August
BMW 228i – September
BMW M5 30th Anniversary Edition – third quarter
BMW i3 – November
BMW 2 Series Active Tourer – November
BMW X6 – December
BMW i8 – February/March 2015