2010 Toyota Prius US pricing announced
April 22, 2009 by Matt Brogan
The redesigned 2010 Toyota Prius hybrid goes on sale in the US from late May with Toyota today announcing pricing will begin at US$22,750 – which in an ideal world would mean an Australian price tag of $32,560.
A stripped-down base model version will join the line-up late this year for just US$21,750 (A$31,130).
The third-generation Prius comes with a 1.8-litre four-cylinder engine producing 73kW which combined with the car’s electric motor can produce a total of 100kW.
The US Prius comes in five trim levels and includes standard safety equipment across the range such as ESP with Traction Control and ABS.
The second model in the range, priced at US$22,750, adds push-button start, a six-speaker stereo system, six-way adjustable driver’s seat and seven airbags, including a driver’s knee airbag.
The most expensive trim level, at US$28,020 (A$40,103) includes Bluetooth, heated front seats, an eight-speaker JBL system and 17-inch alloy wheels.
Print it: 
This would have to be one of the ugliest cars in the world!Toyboata !
a 1.8 making 73kw isnt much.
I think with only 73 kw from 1.8lt they are aiming for economy rather than performance. I suppose they are relying on the electric motor to make up the difference
I think the poor power / displacement is because the engine runs on the atkinson cycle which uses significantly less fuel.
Honda should be worried given their attempts to undercut the prius with the insight have almost been negated, if that is the actual prius base price.
I’m struggling with how Toyota, the world’s most successful carmaker, has managed to make this new Prius so much uglier than the one it replaces. In no way does this one showcase the technology in the way that its predecessor did on introduction. In fact even the cheaper new Honda Insight looks so much more appealing.
^Our cars cost more than the US most/all of the time, the Prius will probably start around $40k for us.
This is borderline clown car , the front is an abomination , earlier models looked clean and tecky this is sad .
Then again a lot of japanese cars have got this bulky hard edge tank look alah the new nissan maxima ,scuby liberty , accord and maz 6 all trying to be big cars when they are not really
This got to be the most technologically advanced car, at any price.
Come on guys if this car is ugly what is a Suburu Impreza?
It’s an honest attempt at a fuel efficient car. It is not a sports car.
Is it the answer? No.
Does it get us to the answer sooner? I would say yes.
When your not driving this thing, the Prius’ convenient wedge-shaped proportions make it suitable for use as a door stop.
so “hummerbug” what do you drive a P76! class act mate!
if you think this is ugly what does that make the new kia soul, subaru impreza, nissan tida, nissan micra and holden barina? the prius is a work of art next to these! its all about making the car more fuel efficant!
Toyota seemingly continue conning unwary folk about the merits of petrol hybrids. The overall performance and green issues are simply not met by the Prius. That’s exactly why most other manufacturers are not pushing this quite so hard.
Toyotas biggest green farce!!
I personally think the new Prius looks more like a normal car (maybe abit more unique and high tech looking), then the current Prius.
The current prius in my mind, seems more like a science expiriment, it never seemed like a finish product in my mind, the overall exterior look left me cold.
The new one though… I dont mind.
But you definitly need those 17″ alloys on it to make it look better. Those standard 15″ plastic things look shocking!
“cupid stunt” you mustn’t get out much, every manufacturer apart from those going bankrupt are looking at hybrid technology as the way of the future in 10 years time every manufacter will have at least 1 hybrid in there range!