A BMW dealer in Santa Monica, California appears to have had the last laugh, at least for the moment, when Audi USA placed a massive outdoor billboard opposite the rival dealership, which said simply “Your move, BMW”
What they didn’t count on was a great idea from local ad agency Juggernaut Advertising, who convinced Santa Monica BMW to take up a billboard directly opposite, with an image of that delicious M3 and the word “Checkmate.”
If that isn’t a brilliant piece of advertising, then please bury me in a Morris Minor.
What is most interesting though, is Audi Corporation USA appears to have been outplayed by a local BMW dealer, ouch!
But this, not so friendly German rivalry between these two very successful prestige carmakers, has been on and off for a while now.
The last stoush was back in 2006, when BMW’s ad read “Congratulations to Audi for winning South African Car of the Year 2006 … from the winner of the World Car of the Year 2006”.
Audi fired back with a congratulatory line themselves “From the winner of six consecutive LeMans 24 Hour Races 2000-2006”. Hard to argue with a result like that, I suspect.
Even Subaru got in on the act and with an ad congratulating both Audi and BMW on winning the “beauty contests … from the winner of the 2006 International Engine of the Year”.
It’s all good healthy competition, which can only benefit the new car buyers of these brands.
We suppose Audi could always hit back with another poster playing on their dominance in sports car racing, and I guess it would look something like this…
But seriously, would you take an M3 or an RS4?