Honda Australia director Stephen Collins believes Australians would still pay $250,000 for a Honda NSX if the next-generation supercar arrives with a price similar to its iconic predecessor.
Speaking with CarAdvice at the launch of the new Honda City, Collins admitted he had “no idea” how much the new-generation NSX (seen here in concept guise) would cost when it arrives in Australia – hopefully in 2016 – but was confident today’s buyers would still part with a quarter of a million dollars if its asking price mirrored the old model’s $245,500 price tag.
“Yep,” Collins said. “I think as long as it [delivers] – and it will absolutely deliver – on performance, the technology… It’s got the looks. I don’t think there’s a lot of price sensitivity in that.”
He admitted the new car may also be significantly cheaper than that, however, and said while Honda wasn’t looking to directly target the $170,000 Nissan GT-R with the NSX, it was obviously aware of its presence and positioning in the market.
“In that sort of car people want the latest leading-edge technology,” Collins said.
“Everything’s got price sensitivity but I don’t think we’ll be thinking of a particular price point. We’ll be bringing the car at what we see is reasonable value for money in that segment, so I don’t think it needs to be price pointed.
“Whether it’s $180,000 or $250,000, it’s an icon of the Honda brand and I think we need that sort of flagship.”
Collins said Honda has discouraged dealers from taking pre-orders for the car that is still at least two years away, but said there had been a huge amount of interest in the new model.
He is hopeful of having a better idea of timing and pricing by the end of the year, at which time he expects a number of pre-orders will be placed.
Collins suggested first-year sales of up to 100 cars, based on Australia’s growing obsession with sports cars and pent-up demand after the NSX’s decade-long absence.
While final production details are still to be released, Honda has confirmed the new-generation NSX will team a twin-turbocharged V6 petrol engine with three electric motors and a lithium-ion battery. All models will feature a dual-clutch automatic transmission and all-wheel drive.
The Honda NSX will be produced in Ohio, USA, from 2015.