The future of forgotten Italian marque Lancia appears grim, with parent company Fiat Chrysler Automobiles confirming the brand’s vehicles will now only be sold in its home market.
FCA made almost no mention of Lancia during yesterday’s company-wide strategy presentation, in which it spelled out product rollout and sales target figures for its individual brands for the next five years.
FCA Europe, Africa and Middle East chief operating officer Alfredo Altavilla touched on the Turin-based car maker in his presentation, confirming the plan was to “reorganise the network coherently with Lancia becoming an Italy-driven brand”.
Neither Altavilla nor FCA CEO Sergio Marchionne made reference to the Lancia model range, while the only mention of Lancia sales were bundled into a target for Lancia, Chrysler, Dodge and Ram, which FCA sees contributing just 80,000 units towards the group’s total target volume of 1.5 million in the Europe, Africa and Middle East region by 2018.
Marchionne announced earlier this year the Lancia Delta, Thema and Voyager models would be axed, leaving the Ypsilon as the sole vehicle in the line-up.
Launched in 2011, the third-generation Ypsilon will be nearing the end of its natural lifecycle in 2018, which may be an obvious time for FCA to officially wind-down the brand.