Driveaway prices for the entry-level versions of the Fiat Panda, Punto and 500 city cars have been shuffled as part of a range re-think.
Until recently the stylish Fiat 500 hatch was the starting point in the range, priced from $14,000 driveaway, with the Punto ($16,000 driveaway) sitting between it and the Panda ($16,500). However, the Italian company’s local arm has now realigned those three models to reflect their global positioning.
The Punto range now starts proceedings from $13,500 driveaway for the 1.2-litre Pop manual, a drop of $2500 over the brand’s initial positioning of the ageing five-door runabout.
The Fiat Panda came to Australia with ambitious entry pricing, but a drop of $2000 sees the base model 1.2-litre Pop manual kick off the range at $14,500 driveaway.
The stylish Fiat 500 Pop 1.2-litre manual is the only car of the trio to see its price rise – it’s now positioned $1000 higher, with a driveaway price of $15,000.
“We’ve repositioned these products to reflect how the models are priced in other world markets,” Leach said. “We’re not sure what impact these prices will have in the longer term, and it should be noted that some of these prices are for 2013 build models, too.”
However, it is expected that the brand will keep the low pricing for the Punto and Panda models, as those cars have struggled to gain a foothold in the local market in the time they’ve been on sale.
The Panda has sold just 90 units so far this year, while the Punto has racked up 221 sales. The 500 model has fared significantly better, with 764 units sold to the end of March 2014.