Nissan Australia has released an interesting video on the all-new Nissan Qashqai intended to make light of its tough-to-spell name but inadvertently hinting at the local division’s possible hesitation towards the upcoming Dualis replacement.
Filmed at one of Melbourne’s renowned coffee haunts, the video sees punters ordering take-away coffees and leaving their names, only to find their names intentionally misspelled on the cups when they receive their caffeine fix.
Apart from admitting that some people find the Qashqai (Cash-Kai) name difficult to say and spell, the video also suggests Nissan might have some apprehension towards the success of the new SUV, which replaces the well known and highly popular Dualis later this year.
Attached to text reading, “Misspelled name? Don’t worry, it happens to the Qashqai all the time,” the video concludes with people comfortably getting the name right.
Any nerves could be well-founded, however, with the 2006 replacement of the long known and loved Nissan Pulsar for the Tiida having a detrimental affect on sales of the latter.
That marketing backfire – which ended when the Pulsar returned to local roads in January 2013 – saw Tiida sales peak at 13,756 in 2007 – a figure well short of the annual sales of the previous-generation Pulsar, including its last full year on sale in 2005 where it shifted 17,643 units.
When asked if the video was made with the Tiida/Pulsar experience in mind, Nissan Australia corporate communications general manager Peter Fadeyev told CarAdvice, “This all-new model’s unique name is a great marketing opportunity, hence our video.”
To be offered locally in both front- and all-wheel drive, the five-seat-only Qashqai is due to go on sale in Australia in the third quarter of 2014.