Lexus Australia has announced that from early April, all models across its range will come with a standard reverse-view camera.
The Toyota-owned luxury arm made the announcement on the eve of the launch of its updated CT200h small hybrid hatchback, which is the final model in the Lexus range to gain the safety system as standard across its model line-up.
The Japanese brand claims it is “the first luxury marque to offer the technology as standard across the full complement of hatch, sedan, convertible, SUV and 4WD models”.
Lexus Australia chief executive Sean Hanley said the move to offer the potentially life-saving technology is part of the brand’s commitment to safety.
“Lexus’ commitment to visibility and relating to safety is well documented, with Lexus IS, GS, RX and LX taking five-star ratings in NRMA reversing visibility studies,” Hanley said.
“Realising the potential visibility shortcomings of larger vehicles, Lexus was the first Australian marque to offer reversing cameras as standard on an SUV, with its RX 330 in 2003.”Additionally, Lexus is continually developing and offering new exterior vision technologies including the front, rear, left and right view cameras fitted as standard on LX 570, as well as the availability of wide-view side cameras on RX,” Hanley said.The news comes on the same day as the US safety watchdog, the National Highway Traffic Safety Administration (NHTSA), announced it would mandate that all vehicles less than 4500 kilograms must be fitted with a reverse-view camera as standard by May 2018