Holden announces big production cuts | Car Advice

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Holden announces big production cuts

By David Twomey |

In a move that signifies a dramatic cut in production of the Holden Commodore at its South Australian plant, GM Holden will move to what it says is a single shift, two crew operation.

What the shift changes mean is that production at the plant will drop to 310 cars a day, a dramatic change from the 650 cars a day being produced when the VE Commodore was launched.

In a strong admission of the seriousness of the market downturn in its primary area of business GM Holden says it is aligning production with current forecast demand in both domestic and hard-hit export markets.

2006 Holden VE Berlina

GM Holden says the new shift pattern at Elizabeth will come into effect from May 4 and is in response to global economic conditions and falling volumes across the Large Car Segment.

2008 Australian International Motor Show

Chairman and Managing Director, Mark Reuss, said the change would enable the company to preserve jobs ahead of the introduction of Holden’s new small, fuel efficient, four-cylinder car in 2010.

GM Holden says it will work with union representatives to negotiate employee rosters around the single shift with options to include one week on, one week off or two weeks on, two weeks off.

GM Holden - Elizabeth, S.A.

The company said that employees would receive 50 per cent pay for the days when they are not working.

”This is the best way to protect jobs in the current climate and keep Holden in its best possible shape leading into the opening of our second car line and an improvement in global market conditions,“ Mr Reuss said.

GM Holden - Elizabeth, S.A.

Elizabeth, near Adelaide, is GM Holden’s only vehicle assembly plant, building 45 variants of the Commodore large car for domestic and export markets.

From next year it will also produce a small, four-cylinder Holden, expected to be based on the Delta platform that’s used for the soon to be released Holden Cruze, for both the domestic and export markets.

GM Holden's small car conceptual design

Mr Reuss said today’s decision had been the only responsible course for Holden given the exceptionally challenging market conditions in Australia and overseas.

He said defining the output for the Commodore would have an ultimately beneficial effect for suppliers and employees as until now the company had been modifying its production on an ongoing basis in an effort to meet demand.

He said the changes would provide certainty and clarity for everyone involved.


 
  • Scotto

    Why this isn’t a good thing for the Oz economy, you can’t say we didn’t see this coming.

  • Bret

    Heard about this yesterday, and it’s been in the SA print media – nice to see an industry focussed website catch up.

    A job on less pay is better than no job at all, and Holden get to keep their skilled workforce for the inevitable market upturn.

  • http://www.caradvice.com.au David Twomey

    Brett, you may have “heard” about this yesterday, so did we, but CarAdvice prefers to report the facts and they were only released by GM Holden this morning

  • Richo

    so basically then, Holden is trying its best to hold on to its staff because they know if they sack them, they will just have to hire them again next year when they start Cruze production.

    So essentially they are trying to hold onto them in the short term knowing that they will need them in the long term.

    This is much better for the workers then just loosing their jobs, Atleast this way they are receiving 75% of their pay, while only working 50% as much. Its not perfect, but its better then being made redundant. Fairly responsible actions by Holden I feel

  • Bret

    David, I understand embargos etc (why do you think I didn’t e-mail you yesterday with this),
    however this was in the SA paper on my front lawn at 6 am this morning, and it’s now after 2pm. Just commenting on the rather pregnant pause there.

  • Lazybones

    Sounds like the beginning of the end to me. GM now have some serious restructuring to do for the end of May as well as find the required 450M to secure the governments 150M so they can start production of the Cruze. I’m tipping we will be saying goodbye to the Commodore in favour of the Cruize before the year is out.

  • Bavarian Missile

    I guess some are going to see the negative and some the positive,pity more dont appreciate the positive ,there not sacked .A job is better than no job for these guys.

    There already sending out the invites to the new Torana ,whoops Cruze, to fleets from what Ive heard ;) The marketing has started there which is great news !…….

  • Lazybones

    What picture are they using for the invites? The concept astra looking image as above, or the real thing.

    Obama has put very tight restrictions on where GM’s loans are spent, In terms of its foreign partners. This is going to make it harder to get the spare 450M to get the Cruze going. Remember Holden was only deemed viable by GM because of the Cruze and the Rudd 150M backing. So clearly the commie is looking grim, So were facing an interesting 60 days.

    But I agree its better to scale back first, then just chop heads!

  • Bavarian Missile

    Quote “What picture are they using for the invites? The concept astra looking image as above, or the real thing.”

    Um dont know ,they were sent to the fleet section of a Gov dept here in Perth ,Wheelnut saw the invite so Ill get him to reply. They called it the Torana though……..

  • Phil C.

    Ford Aus made the tougher decisions earlier and got ridiculed. They have been producing cars to demand for a year now.

    General Motors Holden are having to make even tougher decisions now in a bid to rid itself of the 18,000 cars out in the paddocks of Australia.

    They only made cars for 8 days in Feb & March with plans for 9 days in April.

    They might now be getting half pay, but as I understand it, from previous press releases about the factory having down days, it’s only the first ten days that they get paid that rate. The guys who also worked the arvo shift lose penalties too.

    I agree that it’s better to have effectively part time work, than no job. But it isn’t a good situation. Things wouldn’t be so drastic if they reacted earlier. Seems GM Holden is just as dumb and slow as it’s parent GM.

  • Lukaas

    Its been said, better to have your pay decreased (temporarily hopefully) than not get paid at all..

    Its pretty much on the agenda for all in the manufacturing industry (cars and other goods)

  • Joober@Work

    “I agree that it’s better to have effectively part time work, than no job. ” – Agree, and gives flexibility to look for other jobs with the spare time, pretty much a prolonged deployment.

  • Joober@Work

    redeployment i mean

  • Lazybones

    “Seems GM Holden is just as dumb and slow as it’s parent GM. ”

    Hit the nail on the head, some of the quotes from Holden executives over the last few years have been appalling.

    I think Ford have done their homework and are executing a decent business plan.

  • Joober@Work

    Of course GM Holden is driven by GM, so dumb is the parent dumb is the child.

    and wtf 2 webber anti spams…

  • RTV

    I wouldnt bet on the Cruze program getting the go ahead yet. I think if they are banking on that then they might be in for a shock. When GM go bankrupt it will be the end for Holden anyway.

  • BK

    So far no comments by Wheelnut. Holden must have given him a big paycut.

  • Captain Mainwaring

    Bavmiss what happened to the (.)(.)?
    Lazybones you are correct, beginning of the end.
    Cruze won’t happen, because it requires $450m in addition to Rudd’s promised $150m. Only problem with this is that when the mothership goes C11 at the end of May there is no money from the US taxpayers for loss-making offshore affiliates. And nobody writing cheques out to take Holden off their hands. Sad, but inevitable. You can only sustain an inefficient low-volume carmaking industry with Govt. subsidies for so long, even in good times. And in bad times……………

  • JEKYL & HYDE

    the worst thing about the supply 4 demand thing is getting something different,like sat nav or a roof.no one likes a 8-12 week wait just to be different.

    smaller dearerships hate to do big forward forcasting orders,for fear that slow sellers will kill them in floorplan,and all dealers cannot price protect future sales,if they cannot supply within the month.

    add to these problems the fact that holden probably won’t have any “spare”locally produced holdens for that “instant” desire that alot of our younger generation have,and you get a very grim picture indeed.

    but wait….things just got worse.try another $1k now for your next commie.what for ???

    it’s now like going shopping in woolies and coles.you want to buy your favourites,but the shelves are choc-a-block of home brand stuff,which is not as nice,and not much cheaper…

  • Wheelnut

    The invite that BM illuded to wasn’t an invite to the launch of the cruze [which is expected to happen next year - at the sydney motorshow].. it was an invite to drive the Cruze and the new VF Commodore at an upoming drive day that theydo from time to time inorder to get feedback as to what people think about and what they want in a particular car.

    As for photographs it was the one of the Cruze at the announcement to build the Cruze a couple of months ago.

    As well as the invite there was a GM-H newsletter that the Motor Vehicle Fleet Manager gets every month – which had a feature about the Insignia [Torana] along with a number of other artciles about “what’s happening at Holden” – new engines; reduced production etc….

    Its where I got my info in relation to my comments on the Opel Insignia topic

  • Wheelnut

    Lazybones – The Cruze and the Federal Gummints $150m isn’t the only GM belives Holden to be a viable company.

    GM also sees potential in Holdens State of the Art Design Studio ; Their RWD Expertise not to mention the flexibility of the factory.

    I mean they obvioulsy believe Holden has something to offer as evident by the fact GM gave Holden the go ahead to develop an all new 100% Australian designed car and platform [VE] instead of havng to modify a car base on an outdated platform form Pontiac.

    As the article says at Elizabeth Holden builds 45 variants of the Zeta based Commodore for both Local and overseas markets.. not only that but if you visit the factory you will see them building a sedan followed by a ute followed by a wagon etc..
    Whereas in th USA GM have a number of “dedicated” plants builing one model of car that is an SUV followed by an SUV followed by an SUV

    There are a number of Execs in Detroit who are impressed by what Holden can do with the limited resources and relatively small budgets they have to work with. Former Exec Bob Lutz for instance was amazed thahow quickly the Monaro went from Concept to Reality.

  • Frenchie

    18000 vehicles in paddocks Phil! Where did you arive at that figure?

    “They only made cars for 8 days in Feb & March with plans for 9 days in April”. That 620 cars a day, 16 working days (FEB & March) equal 9920 cars. Feb and March combined Holden sold 7000.

    That leaves only approx 3000 cars.

  • Frenchie

    I think tougher decisions are going to be made at the other two australian car manufacturing plants in the next couple of weeks or sooner!(Ford and Toyota).

  • JEKYL & HYDE

    french man,

    phil is talking about g8′s…

  • RTV

    Frenchie……..and expect more, much more, bad news from Holden too in the near future.

  • opel

    wheelnut, wont happen mate, GM is pretty much dead now(as we know it anyway), any funding monies will be staying in the US and not making its way to OZ.
    GM is still wasting money on the Volt and have actually requested a further 2.6 billion from the US feds to begin some dev work on Volt ver 2. Frankly this is unbelievable, get ver 1 out first..this is GM in a nutshell, inept. Its not commercially viable and still they plug on, when you are insolvent you do not spend billions on R&D.

    Holden has one hope, that being it’s small enough(in a global sense) to slip through the cracks, but with GM’s “Give Us More Money” report to congress clearly indicating that Holden is only viable with OZ taxpayer funding, don’t hold your breath.

    I suspect Holdens only hope now rests with OZ taxpayers, its going to very interesting to see what our federal government do….

    By the way, both Toyo and Ford Oz will have significant issues to deal with in the future..does not look good all round :(

  • opel

    Frenchie & J/H I think they moved about 3000 G8′s in the US last month, there is not 1 cent of profit in them, god knows what the losses are, its a cleanout…

  • Wheelnut

    Yeah GM will go Bankrupt but that doens’t necessarily mean they will go out of business forever.. I mean look at Alan Bond in the time that he was bankrupt he worked on ways as to how he coud restructure and redevelop his operations so when the time came he could start up a new business venture.. and funnily enough despite his history and allegations of corruption or whatever he was still able to find enough people to support him.

    Which is why I believe that what could possibly happen in relation to GM – particularly now that PRick Wag-goner is gone; is the new GM board will look at how they ended up in the situation they are in an dhopefully realise that the main problem is the inefficient operations they have in the USA..

    With Factories working at less than 70% capacity; making the same cars as other nearby plants and workers getting $40p/h to produce poor quality cars – compared to other GM cars [and refusing to take paycuts]

    Therefore it could end up that when GM starts up again that they decide to pull out of the USA all together and move FWD production to Europe and RWD production to Australia or Canada – where their operations are more modern more efficient and more flexible.

    I mean GM have said their aim is to build more cars that have more “international appeal” show me one car made in the USA that oozes international appeal.

    The only one I can think of is the Camaro -However thats built on the VE platform so it can/should be built in Australia

  • Frenchie

    Actually they have only 2000 G8′s left in the US. They sold 3000 (Feb) and 3000 (Mar).

    Holdens stop making G8′s Dec 2008 as Phil was eluding to, being 18,000 at the docks in the US. But that figure was as of Sept 2008.

    Regarding not making much money from them, then why are they selling them to the US?

  • Frenchie

    Actually there is only 1500 G8′s left. Holden will not produce any more for MY09 as there is only 3 months left until MY10. These will get the upgrades as the commodores will.

  • opel

    Regarding not making much money from them, then why are they selling them to the US? – frenchie

    Sorry mate, may have confused you, they are not making money on them in the US. Its a cleanout over there, real good buying as well, as its a damn good car, problem is, Pontiac is most likely going to be a casualty of C11, same with RWD.

  • Wheelnut

    Opel – I don’t think RWD will disappear completely from GMs “international” line-up.. Sure development of the RWD Zeta platform has ben put “on ice” for the time being.. However; there are always going to be those who want the power and performance that only a RWD car can deliver.

    Look at the various perfomance cars from around the world and tell me how many of them are FWD…?

    Not only that – RWD is one of the reasons GM have said that they will be Holden on to Holden.

  • swampdawg

    Holden will have to get ultra smart to counter what the chinese and other makers want to dump on our local market. Free trade agreements means free unemployment for Aussie workers.

    Holden, go and do some damn counter spying and build something versatile and reliable while your at it. You have very clever people working there, let them do the thinking not the cheapskate bean counters or the gazoos at GM.

  • Ryan

    If they didn’t conintually make terrible cars this wouldn’t have happened. Hopefully they’ll learn by there mistakes…

  • Wheelnut

    Ryan – Holden aren’t in this position because they make terrible cars [which they don't]. They are in the position they are in because of poor decisions that have been made by a number of out of touch old farts in their ivory tower known as GM Headqquarters in Detroit.

    Compared to a number of other GM car companies [based in the USA] Holden has one of the most flexible modern and productive assembly lines and the Zeta platform on which the Commodore is built is one of the most versatile RWD platforms in GM..

  • Tomas79

    Wheelnut Says: “Insignia [Torana]”
    …. No it’s Opel Insignia!!

    Wheelnut Says: “their RWD Expertise”

    You are kidding yourself!!
    RWD is the most simple (but maybe not cheap) setup!!
    Most manufacturers were making RWD, before FWD,AWD!

  • http://. Naughtyius Maximus

    So from an abacus viewpoint its simple but dearer to do…
    now I have heard it all! But then again its you so par for course! LOL

  • Brett

    Over the weekend Henderson has stepped-up the bankruptcy rhetoric following the US Government’s rejection of the first reorganisation plan. The Government is demanding that the GM Board ‘shrink the company’ but there is only so far that they can go in the US. Inevitably the Board will look overseas to find ways to pare it down further. Holden isn’t essential to GM’s survival and seems an obvious choice for divestiture.

    If GM can’t satisfy the Government and enters Chapter 11 Holden is really sc**wed. There will be no funds for the all the grand plans, which will be promptly dumped, and Holden left to its own devices will die under the weight of crashing sales and revenue and poorly aligned product. It is very hard to see it surviving.

    Holden is in deep s**t.

  • Bret

    I see one lifeline for Holden, and that is GM’s cheap Korean design/manufacturing arm (Deawoo) is effectively listed as being “owned” by GM Holden in the corporate chain. GM may ahve to keep Holden to keep this cheap (& profit making?) facility.

  • Lazybones

    Personally I think the life lines would be:-

    1) Rudd Loans Holden 450m to help them produce the 4cyl. Not a fare policy for the other aussies car makers but would save Holden.

    2) Buyout by some like Hyundai.

    Holdens plant at SA would hopefully be useful or valuable to another manufacturer given its recent upgrades for the VE.

    “$150m isn’t the only GM belives Holden to be a viable company.”, Oh its totally the reason Holden is considered viable. Large car expertise is not selling period. Holden hasn’t turned a profit since 2004. Given the large car market is only getting worse and export options are closing, the only thing that would make them viable is a small car.

    But i’ll agree that aussie manufacturing is more efficient than the US. I’ve heard this before from another manufacturing sector. It appears the US attitude of “If it aint broke, don’t fix it” translates into we’ll keep on doing it the same way until we go bankrupt!

  • The wise man

    Wheelnu says: “Yeah GM will go Bankrupt but that doens’t necessarily mean they will go out of business forever.. I mean look at Alan Bond in the time that he was bankrupt he worked on ways as to how he coud restructure and redevelop his operations so when the time came he could start up a new business venture..”

    Oh dear. Some people speak, and are very vocal. But are absolutely clueless…

    Alan Bond is an individual. GM is a company. When an individual goes bankrupt, they don’t die. They live on. Move on with life. Do other things, or do the same things. Whatever. Company goes bankrupt, it gets liquidated. No more company. It is dead. Company is not a person. Do you see Enron coming back? Or OneTel? No? Exactly!