The Apple iPhenomenon appears to know no bounds – reports suggest that in the not-so-distant future buyers could be queuing up for an iCar.
Key executives from Apple and Tesla Motors have met to discuss working together to produce an electric car, with reports stating Tesla CEO Elon Musk and Apple’s head of mergers and acquisitions Adrian Pierca have been exploring options.
Musk confirmed Tesla did meet with Apple, but during an interview with Bloomberg TV he declined to reveal what was discussed in the meeting.
“We had conversations with Apple. I can’t comment on whether those revolved around any kind of acquisition,” Musk said. “I’d be very concerned in any acquisition scenario, whoever it is, that we become distracted from that task which has always been the driving goal of Tesla.”
When asked what Musk would tell Apple if the US tech giant were interested in building a car, he said he would “probably tell them that I think it’s a great idea”.
There has been plenty of speculation in the past about a merger between the two companies, or even a takeover by Apple.
Musk says the company remains focused on achieving its goal of producing a mass market electric vehicle, and that he’s confident Tesla will lead the way with new technologies, such as an autopilot function which is just a few years away. Musk said he wants Tesla to be “the first company to market with significant autonomous driving function in the vehicles”.
Other worldwide players such as Google are openly investigating similar opportunities in the auto industry, with the search engine giant reportedly developing its own car.