Comments on: Hyundai’s Image Improving

By: Sumpguard

Sumpguard — Thu, 09 Jun 2011 21:07:14 +0000

The truth is that in the 4 years since this article was originally posted many, many people have brushed the name issue to one side and it is now a highly regarded brand name.

By: Sumpguard

Sumpguard — Thu, 09 Jun 2011 21:03:33 +0000

I agree to a point Alborz but Nissan have dropped the ball with their “affordable” sports offerings and that is where they are hurting. Dressing up a Tiida would be about valuable as putting mag wheels and a spoiler on a toilet bowl but it seems whenever they do get onto a winner they grab their bat and ball and go home.

Pulsar SSS and 200sx spring to mind immediately. They were affordable cars and the 200sx bordered on brilliant for the money. They need to get back into that market. Once upon a time toyota ,nissan and honda all did cars that the average punter could afford and actually get excited about. CRV, prelude (1980′s), celica, supra to name a few. Recently all 3 have done whitegoods only unless you are prepared to pay out big bucks for that GTR you mention.

By: patrick

patrick — Thu, 09 Jun 2011 19:13:13 +0000

The truth it is that it is a Hyundai just hearing the name it is bad

By: Garry

Garry — Mon, 12 May 2008 19:24:32 +0000

Hello what you have just written is there a way you could write it again in a much more simple format for the 80% of braindead australians who wont have any idea what you are tring to say.

By: hello

hello — Wed, 18 Jul 2007 07:55:23 +0000

@sam, “fact is they will always be a hyundai, and thats where they will stay in the market”

that’s what they said about Nissan, Toyota, Honda, and other Japanese cars in 70s and onto 80s in the US. But look at them now. My first car was 83 Toyota collora, What a POS.

I own a 05 Infiniti G35 and am very disappointed and will not buy another Nissan again. Instead we’ll be trading it in for 07 Hyundai Santa Fe.

Things always change, no one company stays at the top forever, nor do they get to the top from the start.

By: Sam

Sam — Tue, 15 May 2007 09:08:57 +0000

fact is they will always be a hyundai, and thats where they will stay in the market

they can improve there image, but they cant upgrade there image

By: Ovidiu P

Ovidiu P — Tue, 15 May 2007 07:00:52 +0000

Oh, indeed.

I will also definitely agree with the below statement found in the article:
The question now remains if Hyundai will launch their own Luxury brand to compete with Lexus, despite the image improvement, it would be highly unlikely that many Australians would be willing to pay in the high 70s and 80s for a Hyundai badge, regardless of quality.

I remember, not too long ago now, the Hyundai branding came up into discussion among a few car enthusiasts. After some of them saw photoes of the latest Hyundai designs, they said, and I quote, “I’d probably buy that.. but as soon as I get it home I’ll de-badge it so no-one knows what it is.” I believe it would be quite fair to say that Hyundai still has a bit of work to do in the marketing and corporate branding side of business.

By: alborz

alborz — Tue, 15 May 2007 06:47:48 +0000

I think the new GTR will do wonders for nissan
lets just pray it comes to Australia

By: Ovidiu P

Ovidiu P — Tue, 15 May 2007 06:32:47 +0000

I must admit, the title of this article is correct indeed. Hyundai have come a long way. Not too suprisingly, though, Nissan is only up 13%. Lately Nissan seem to be much more conservative, only slightly changing appearances as the models progress (several exeptions, though).