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by David Zalstein

Maserati has announced that it smashed its global sales record in 2013, shipping a total of 15,400 vehicles – an increase of almost 80 per cent over its previous best result in 2008.

Deliveries were up 148 per cent on 2012’s total of 6300 vehicles, while the premium Italian marque blitzed its previous 2008 record of 8600 deliveries by a substantial 6800 units.

The all-new Quattroporte, released in March last year, accounted for 7800 shipments, while 2900 units of the E-Class-rivalling Ghibli were shipped between its October launch and year’s end. Combined, shipments of the GranTurismo and GranCabrio matched 2012 figures at 4700.

Maserati says it ended the year just gone with 13,000 orders each for the new Quattroporte and new Ghibli, indicating that 2014, the brand’s centenary year, should be another positive one.

The US remained Maserati’s top market with 6900 sales (up 138 per cent), followed by China with 3800 (up 334 per cent), Europe with 2500 (up 133 per cent) and Asia Pacific up 52 per cent with 1300 vehicles delivered. The Middle East ended the year with 750 vehicles (up 81 per cent).

Revenue for 2013 was up 120 per cent to 1.7 billion euro ($2.5 billion), while profits were up 300 per cent to 171 million euro ($263 million). The car maker also claims it achieved 47 per cent of its revenue and profit increase in the final quarter of 2013.

Locally, the 390kW/650Nm (710Nm on overboost) 3.8-litre twin-turbo V8-powered Maserati Quattroporte Sport GTS has just launched, priced from $319,800, with the $240,000 301kW/550Nm 3.0-litre twin-turbo V6-powered Quattroporte S (pictured) on sale from later this month – the latter being a car Maserati expects will take 70 per cent of local sales.

The Maserati Ghibli is due in Australia in the second half of this year.




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