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The Blue Oval says its new Ford F-150 truck is not suited to the Australian market, which it believes is catered for adequately by the smaller Ford Ranger.

Speaking with CarAdvice at the Detroit auto show, Ford Motor Company group vice president of global product development Raj Nair confirmed the new US-built truck was not destined for Australia, emphasising that the company’s internal research showed there was negligible demand for utes larger than the Ranger in Australia.

“The research we’ve seen says the Ranger does a pretty good job for that market in Australia,” Nair said.

Ford-F150-2015-side-static

“Obviously the Ranger is designed for right-hand drive so we are quite happy with the performance of Ranger this year [2013)]. It’s a great offering, it’s a great truck.”

The new Ford F-150 has been praised for its use of lightweight aluminium and high-strength steel, reducing the mass of the truck by up to 300kg, as well as offering a 2.7-litre EcoBoost engine in the new generation of the best-selling truck in North America for the past 37 years.

Pushed on why under the company’s ‘One Ford’ policy – which emphasis a global strategy in product manufacturing – the F-150 isn’t made available in right-hand drive, Nair said the Ranger is the chosen truck for the rest of the world and not the F-150.

Ford-F150-2015-interior

“The F-150 is a great solution for here [North America] and the Ranger is a great solution for the rest of the world. The Ranger isn’t a compact truck for the rest of the world, it’s the truck for the rest of the world.”

Conversely, he noted that the Australian-designed and -engineered Ford Ranger wouldn’t work in the North American market where customers demanded larger vehicles.

Ford-Ranger-XLT02

Do you think the new Ford F-150 would sell well in Australia?




  • What

    This needs to be explained further. More like Ford will charge $120k for it so it would be out of reach for most budgets. It’d sell but in smaller numbers than the Ranger. There is a market, proven by grey imports such as GMC and Toyota Tundra.

    So why not offer it with the above answered?

    • matt

      yeah a near new tundra lasted 3 days at a toyota dealership here with $130k on it, there has to be a market for full sized trucks.Such nice looking truckscompared to the “built for developing asia” hack jobs we get

      • Real Jim

        Yep – ditto what Matt said!!

    • Nick

      There may be a market for these type of vehicles in Australia, but not in large enough numbers to justify the cost of engineering for right hand drive. It’s not as simple as just moving the steering column over to the right.

      • Johnny

        Yet, a small conversion business in a shed can achieve the same thing?

        • Phil

          the small operators manage because a very small number of buyers are out there who will spend 100k plus to have one. Most of them carry a used import plate. Very few have low volume compliance for new vehicles, and you’ll pay 130k if they do. The issue for Ford is that they would have to ensure it’s on the SEVS register first, then import less than 100 for conversion and compliance to ADR’s under the Low Volume New Scheme. Otherwise, they become a normal import, at which point they’d need to sell in much greater numbers because of the costs involved with getting full ADR type approval.

      • Ray Sloan

        its not hard just do the reverse in the engineering software people will buy them and Australia is fords best opportunity

  • O123

    Shame, I would buy one straight up. Ranger doesn’t appeal to me.

    • DAVIDZ

      +1
      New 2.7 Ecoboost very frugal don’t care to spend a extra $20 week on fuel anyway

  • bart

    Perfect for all the cashed up bogan bullies. They can trade in their X6′s for this baby.

    • Jimmy

      And what do you drive other than a Trolling keyboard. Why bother reading a story labelled F150 to only then bag on it. Pathetic.

  • Ox

    Agree I think the Ranger does a brilliant job. Though a F150 style makeover wouldn’t hurt. Bring on the Everest already!!!!

    • Rob

      If they change the Ranger to look like the new F150 I’ll buy a Toyota. Enough of the ugly 3 bar design.

  • Dudeface

    My 2c

    I think the effy would sell reasonably well here (though I wouldn’t be interested, I think quite a few people would be). The point seems to be that Ford US believes that there isn’t enough demand in RHD markets to justify the cost of development. I think they’re right.

    • marc

      I don’t believe the RHD argument. Cars are built on a modular platform. If Chrysler can sell a RHD 300 here for 43k, then Ford should be able to bring the 150 for way less than 90 and still make money. I’d bet 10 bucks it would sell better (and/or make more money) than the pointless Kuga.

      • Phil

        marc, these are pickup trucks. They aren’t on a modular platform. The Chrysler 300 was engineered on one – an updated Mercedes E class platform that was designed for global markets. In fact the early 300′s we got were built by Magna in Austria, who were contracted to produce them for international markets.

        • marc

          Well let me put it this way. The Japs, Koreans, Thais & Euros can build utes R&LHD for the world market for roughly similar prices.

  • http://www.bryanbyrtrenault.com.au/ Modern Man

    The F-150 is quite a large vehicle with weights, power and payload figures matching what the ranger can do it would be redundant to spend 10-20k more than a ranger for a bit more road precence and a bit more interior space. Australia could not absorb the costs of r&d alone and it is too big for every other RHD market (Japan/UK etc)
    the F-250 Super Duty, on the other hand, should be bought back again as it was a different enough vehicle to warrant the costs of develpoment to suit specific towing and payload needs. also if they can get it here at the 70-80k mark where it was at previously it would again sell at a rate suitable for marketing and costs etc.

    • Robert Ryan

      For the Caravanners it would make sense and especially at those prices.

    • gfys

      India, one of the world’s largest emerging markets is RHD and I would be certain there would be demand there.

      Ford needs to bring the F150 here to capture the Ute buyers who will be leaving the high end Maloo and FPV market

  • John Mc

    I would love a new F-150. Other than fuel costs, I can’t see any reason why this vehicle isn’t perfectly suited to the Australian market. Most of us may live in urban areas but we still have a large rural sector as well as people who like to get out of the city often towing a boat or caravan.

    • Dave

      Yeah mate If Ford brings afew hundred F-150s to Big Ozzz I would buy one .It looks awesome .

  • MisterZed

    Of course there would be no demand for an F-150 here – it’s only available with petrol engines. However, there would be a demand for the diesel F-250 & F-350 heavy duty trucks.

    • DAVIDZ

      U better inform every SS/XR8/HSV/FPR/SRT HEMI etc that no market is here for BIG V8′s
      Did you read the specs. the 2.7 Ecoboost is VERY FRUGAL on fuel

    • Robert Ryan

      Agreed. As I posted above demand would be strong for F250/F350′s from Caravanners towing heavy Caravans.

      • Ray Sloan

        the current f150 can tow 5125kg with a 3.5 ecoboost, regular cab and 8ft bed

  • Homer

    If they bring this thing in I bags the franchise on the gun racks and Confederate flags. While we can’t sell enough Falcodores to make local industry viable, some people want a block of flats from redneckville to satisfy their appendage insecurities. We used to be a country of individuals, now we’re just a country of followers, sad.

    • Phil

      They are pretty pointless things. Their size is a hindrance offroad, they occupy a lot of road relative to the load area and the payload ratings are surprisingly low for such a big vehicle. For an F150 to actually mean a 1.5 tonne payload, you have to opt for the V8 and a heavy duty suspension package. Lower spec models are 3/4 tonne payload, no better than a base Falcon ute. When a Fuso light truck can give you a 3.6m long tray, 2.5 tonne payload and a turning circle of a medium car, the sense of buying an F150 evaporates pretty quick if you intend to use it for carrying stuff.

      • Anuj

        I was looking into this exact same thing. for such a big truck- its not really that ‘big’ at all in standard spec.

      • Alex

        lol, I’ll keep that in mind next time I carry my Polaris Sportsman Touring 850 on the back while pulling a tandem axle camper, with generator and a crap load of stuff piled and the rear suspension barely squatting. Oh yeah, I haven’t even bothered fitting trailer brakes cos it stops just fine without needing a controller. Trust me, if it was of any concern, I would have installed one already. I pull that load off-road to go camping up the mountains. My friend has a Ranger and he wanted to see if my Polaris would fit in the back. It does, but you gotta ride it over the wheel wells, and that is a scary experience after riding up the ramps. Oh, but don’t expect to tow a trailer at the same time, because on a Ranger you have to leave the tailgate down, which kind of inhibits cornering with a trailer on the back. You can spend a few hundred dollars on a hitch extender, but that lowers the towing limit because of leverage. Furthermore, longer vehicles enhance trailering stability. An F-150 might not look compelling on paper to you, but in the real world (where it counts), it works great! Anyway, you are probably right, it’s all pointless really. I can’t wait to swap it for a Camry. :)

        • Phil

          Recreational use, big whoop. A 70 series Landcruiser can do all of that too, and you can get a diesel. And it’s better off-road. A 350kg quad and a camper trailer isn’t much of a load.

          For a proper load, go pick up 2 packs of 8×4 hardiflex sheets, like people who do real work in the real world do. You can’t. It weighs nearly 1.9 tonne. But a Foton light truck can, with 400kg of load capacity to spare. And they’re under 30 grand drive away.

          In the end, it means the market here is limited to people like yourself who have one for recreational use. Which means Ford couldn’t sell enough to justify it. Their best sales year when they were last available was only 2000 units. Including the F250 with the power stroke diesel. No diesel, fewer sales.

          • Homer

            Thanks Phil for a modicum of sanity.

          • Phil

            I’m pretty sure those leaping to the defence of the F150 aren’t even aware that for 80 grand you could walk into a dealer now and drive away a 7 seat dual cab 4×4 diesel with a 1750kg payload rating, 3.5 tonne tow rating and can be driven on a car licence.

            Yep, Iveco Daily 4×4…

          • Alex

            LOL I paid $14k for my 2005 F150 (in 2009). (In the US of course).

          • Phil

            Good for you. Not everyone wants the hassle of buying used overseas, being limited by what SEVS allows, RHD conversion etc. just thought it interesting that for what the F250 cost in Aust in 2005, there are alternatives available now. I know a few hardcore off-roaders who would give their back teeth for the Iveco’s 3 locking diffs, 4 speed transfer case and 4 PTO points.

          • Robert Ryan

            Phil, correct a lot of better alternative than the F150 around. it is basically used as a “SUV with a bed” in the US.

          • Alex

            Well the first thing I got from reading your post was that you never said what you owned, so I can only imagine. :)

            Anyway, I have driven the 70 series, not impressed! “But that’s what the mines have” I hear you say, well mines have a bit of everything, in the US I have seen Fords. I think they just get whatever is available that will do the job. It’s not really the most important part of the fleet anyway. Especially for $60k, what a joke! Seriously, I was hoping at least for some low-end grunt from a V8 turbo diesel! Ok, I like solid axle workhorses, but not that one. You get in an F350, Duramax, or Cummins (the sort I plan to buy next), they light em up easy and shove you in the seat as it climbs its way through the gears. They also have jake brakes on them these days, which I like. As Ford makes the Range Rover 4.4 V8 diesel engine, it could also put that in the F150. In fact the R&D has already been done.

            As for off-road, I have my Polaris for off-road, so I need some off-road capability, but not a lot because my Polaris will go more places than a 70 series anyway. Car size 4x4s are too wide for one thing, for where I go. Plus it’s faster and more fun when you do it. When I decide to buy a hardcore off-road vehicle that isn’t an ATV, I will get a modified Jeep Rubicon or CJ7 with dual lockers, mud terrains, massive lift kit etc.

            Like I said, I plan to buy a big diesel, you don’t need to sell me on diesels, but don’t underestimate those Ford EcoBoost V6s! 270Kw, 570Nm @ 2,000 rpm with a 5 tonne towing capacity. <11L/100km on the highway. They do put up a good case against diesels, with cheaper unleaded fuel. However, there are some light duty American pickups coming with smaller diesel engines: The Nissan Titan will come with the 5.0 V8 ISV Cummins with about 220KW / 750 Nm, and the Ram 1500 is now available with the 3.0 VM Motori engine with 180 Kw / 570 Nm.

          • Phil

            For the tiny little loads you haul, you won’t need a big diesel. Just be wasting fuel for no good reason.

            I don’t see what I drive has to do with it, but seeing you are so interested, a small hatchback. Oh, and an 11T gvm UD with a million and a half kay’s on it. Surprised? Cheaper than buying another ute.

          • Robert Ryan

            Alex you have been saying the same thing on Pickups .com for years now. That all Ford has to do is drop a 4.4 V8 Diesel in the F150. Well it looks like that is never going to happen. Lack of RHD , no diesel, small payload and very limited Off Road ability. you can kiss the F150 goodbye.

      • lk-90

        The photo is misleading ; they are not much bigger than a Ranger. They fit into a standard car parking space.

        • Phil

          how much is “not much”? Longest Ranger is dual cab at 5.3m long, the shortest F150 crew cab is over 5.8m. So 10% longer. The Ranger is 1.85m wide, while the F150 is over 2m wide excluding the mirrors. Including mirrors, they are over 2.4m wide, more than a standard parking space as defined by AS2890. Minimum bay length by the AS is 5.4m. It would be quite easy to find parking spots you cannot get an F150 into – even on street, where parallel spaces must be a minimum of 6m. Pictures might lie, but measurements don’t.

  • DAVIDZ

    If priced like USA I would IMMEDIATLY [and 1000's of others] put our hands up for one
    How DARE this fool say we want/need a Ranger Ute, wont have one for free, they are rubbish and a toy v the F150

    • Phil

      And if it’s priced like it was when last sold here? Still interested?
      Since the F series were last sold here, the Thai built utes have grown considerably. And Japanese cabovers are cheaper, as well as the introduction of their Chinese equivalents. There’s less incentive for the full size trucks.

      • Honza

        I saw a f150 raptor today and I can tell you any Thai built or any other ute can go and hide in a corner somewhere. Foton ute? Yeah if I wanted to get bagged by everyone I know for the next 5 years.You keep advocating Japanese and Chinese utes. There are plenty of people including me that just want one plain and simple. Doesn’t matter what other ute has what. How close they are in size, how economical they, are and how many other alternatives there are.I just want it. I could name ten people off the bat who would buy one if it was priced as in USA. I currently own an amarok and my next upgrade will be ram 3500 or f350 and I couldn’t care less about 25l/100 and that it takes up 1 and half lanes.

        • Phil

          I don’t deny there are people like you who want one just for the image factor. They’re just aren’t enough of you to justify Ford bringing the F series back here, as much as you like to think there are. And being priced like the USA, forget it. The last time we got the F250, they cost 80 grand. And were made in Brazil, who no longer build F series for RHD. They make Rangers instead. They would cost more than 80 grand now, because there isn’t a RHD market they are being sold in.

          People love to say how Ford could do this or that, and bring up the projected Mustang pricing as an example, but they are wrong. The Mustang was designed as a global vehicle, it has European type approval, that provides parity for many ADRs simplifying the process to get them here. None of the US trucks have that. They’re designed solely for the NA market. For a handful of lost sales, not worth it.

  • drivingsofas

    In America big is better, they have vast country and whopping 3-400 million population. They have a different mentality over there where oil and gas guzzlers rule the world. Luckily, Australia still has some dedicated dealers e.g. alf barbagallo who will import these F150 beast in for the mining sector and big bad tradies who wants some muscle power.

    • Robert Ryan

      Well the F150 is no “beast”. Why would the mining sector use F150′s? They use Toyota L70′s vastly better.

      • Alex

        Actually, the Australian Rio Tinto-owned Kennecott copper mine near Salt Lake City, UT has Ford F350s, all with 6.8L V10 engines. They probably just buy whatever they can get wherever they are. People always talk about what utes mines have, but they are not exactly the most important part of their fleet.

        • Robert Ryan

          Alex, that is the US. I am saying what mines use here. By the way a F350 is very much different beast to a “Lifestyle” F150.Toyota L70′s are unavailable in the US.

          • Alex

            That’s true, but they could import them if it was that important. You’d be surprised how popular RHD Daihatsu Hijet 4×4 trucks are for farmers here. They use them as an alternative to Gators. You can drive them on the road legally and probably cheaper than the Gator, Kubota RTV or the like. Anyway my original point was that mining companies could probably not care less what utes they buy, as long as they do the job. Looks like Aussie mines have also been using the Ford Ranger.

      • lk-90

        They use Hiluxes. A V8 is too rich even for mining companies. The only reason they used to buy Landcruiser utes was the higher towing capacity, they were hopeless offroad.

  • amac

    YES – the smallest version with the 2.7-litre EcoBoost engine might just be half a chance, at least it would be different to the existing fleet of dual cabs available.

  • aaaaplay

    Dodge has plans to bring the next generation of Ram branded of trucks to Australia in the near future, I’d say theres demand. Especially in the mines where left-hand drive trucks are used but not road legal.

    • Robert Ryan

      That MAY eventuate, problem is the non compliance of the Cummins diesel. You can import limited numbers but cannot sell them here as a new vehicle.

    • Rick Mathison

      How much does it cost to bring an F150 to Aus with conversion etc? I bought a cali edition 2005 F150 used for a steal at $8,400 in 2009. I have a leer truck cap with bed rug interior that makes it great for camping. I reckon it’d go great for (expensive) roadtrips. I’ve been in the states for a while, thinking of moving back ssoonish though.

    • CB59

      I’m tired of buying Rodeo’s and Hilux’s; they are boring. I want something new to look at and drive with some grunt.

  • Rayz

    Sorry, I don’t want to “share the road” with cowboys/girls driving these things. Imagine the school drop off zone with these monsters jockeying for parks? Today a Commodore is considered a large car, so large they can’t sell them. These things are almost a metre longer and more than 1/2 metre wider. Makes the biggest selling cars Mazda 3 and Corolla look like matchbox toys. Like the hundreds of X5′s, Q7′s and the like 1/100 would be used for any other purpose than general transportation. Just because they are biggest selling vehicle in USA doesn’t make them good. McDonalds is the biggest selling “food” (I don’t know wild guess) in USA as well….. Maybe there’s an obvious connection, fattest people on earth have the fattest vehicles. Anyhow, that’s my rant, glad they’re not coming!

    • Alex

      I know, McDonald’s is almost nonexistent in Australia by comparison. :) You really should stick to a Prius,

    • Robert Ryan

      Rayz,
      They are not “huge”. Even a F350 “1 Ton”Dually is quite compact slightly bigger than a very basic Isuzu. That is as large as the F series get with the exception of the F650/F750 MDT trucks.

    • LC

      The fact that the Commodore is still managing to maintain a top 10 spot despite the current state of the Australian car market and in the face of potential public backlash after they announced their closure in 2017 says you’re wrong.

  • Luke

    I don’t see why the Ranger wouldn’t work in America. They mustn’t of heard of GM’s Colorado and GMC’s Canyon entering the midsized market. the only reason people in NA don’t want mid sized utes is because all they have at the moment is rubbish

    • Robert Ryan

      Their version’s of the Colorado are “Lifestyle vehicles”, half the payload and considerably less towing ability.

    • Alex

      The Ranger would work in the US if offered at the right price, it has to be lower than the F150 of course. I think the real issue is they don’t want to cannibalize the F150 sales in America and they don’t want the F150 to cannibalize the Ranger sales in Australia. However, they may have no choice when GM offers decent mid sizers with diesel engines in America and IF Ram offers the full size in Australia. It will be interesting to see what happens.

      • Robert Ryan

        They will make the US Ranger a “Lifestyle Vehicle” (A dumbed down version of the Global version)so as to not cannibalize F150 sales.

        • Phil

          No, they wouldn’t. The midsize truck market in the US is growing. Toyota have had it for a long time with the Tacoma, but other brands are looking for a bigger slice. The F150 is a massive gamble for Ford. The extensive use of aluminium is dependent on the price of the material remaining low, but there’s been a lot of production consolidation due to low prices – cutbacks on bauxite mining and smelter closures. As industry picks up and demand rises, so will the price. And CAFE requirements will inevitably rein in the large pickups.

          • LC

            As lifestyle vehicles there is some demand for them, and always has been. But that demand has been dropping. Sales for Mid-sized pick-ups in the US has gone from 1.4 million units in the early 90s to 260,000 units in 2012 when Ford pulled the US Ranger from the market. That’s a decrease in demand of over 80%. In it’s last few years, most of the US Ranger’s sales were to fleet buyers who bought it for no other reason than their massively marked-down prices due to slow sales. Can the Colorado turn it around? We shall see.
            The Tacoma’s sales went up as the result of GM/Ford exiting the market. The demand for the vehicles didn’t change as a of the GM pulling the Colorado or Ford the Ranger, but it did force anyone who wanted to buy a new mid-size pick-up into a Toyota Tacoma or Nissan Frontier. The size of the pie didn’t change, the number of people (or rather, products) that had to share the same pie did. 2 players now have to share the pie as opposed to 4 or 5.

            On the other hand, is there demand for midsized utes as commercial vehicles, like we use them over here? No, there’s little-to-no demand for commercial midsizers in the US. This is why Toyota sells the Tacoma pick-up, engineered for comfort first-and-foremost, rather than the HiLux, which is designed for durability at all costs. If they wanted to sell the HiLux over there, they could just do what they did back in the 90s to get in in the US; import it as a cab/chassis then fit the pick-up box to it when it arrives at dealers to evade tariffs. They don’t because the demand simply isn’t there.

            As for fuel costs, prices spiked recently, just like they did here. And just as they did back in 2006 or thereabouts when oil hit $150/barrel. Now, petrol/diesel there costs less than $1/litre in most states. And regular unleaded costs less than $1/litre nationwide. Back when Ford introduced fuel consumption improvements for all their F-series models as their key selling point, the price for fuel at the time was a national average of $0.70/litre. It wasn’t about the fuel prices per se, it was about making it a better deal for fleet buyers. Even at $0.70/litre, merely a fraction of a liter per 100kms less can result up to a four-figure difference in running costs per vehicle. And looking at sales stats from the US shows it’s paid off, with the F-series outselling it’s rivals by 2:1.

      • lk-90

        The Ranger is a Mazda made under licence. It costs Ford more than an F150 but sells at a lower price.

        Pointless.

        • LC

          Previous generations were, yes. This one was actually developed by Ford right here in Australia, with the Mazda guys being invited in part of the way during development to add Mazda styling elements to the interior and exterior.

  • Jean Favreau davie florida.

    I think they got use of that side and fulfill their needs. When you never use a tool you think it could not be useful.

  • Johnno56

    The Ford F150 is priced at an average of $30k USD why do we have to be constantly shafted with being ripped off in OZ, this vehicle would be much better suited to Australia than the current Ranger, I don’t agree with FORD at all.

  • qikturbo

    I applaud this decision from Ford .Unfortunately just as there isn’t much demand for large cars there is much,much less demand for this vehicle.Tradesmen would love to have the F150 so they could feel special and scare other road users by the large size of the truck.Even worse,female drivers that would use it to cart the kids to and from school etc.and terrorise other road users! I DON”T WANT IT IN AUSTRALIA.

    • Alex

      Are you normally that easily intimidated by women? You are ok with semis, road trains, and double-decker buses on the road, but an F150 driven by a woman…..oooo soooo scary and terrorizing! ;)

      • Honza

        I agree everyone that whines that ohh I don’t want to be on the roads with one of these around… Get off the road then if you can’t be around a car fraction bigger than a commodore. Look at the actual lengths and compare. What about all the LWB high roof vans people must be crying in fear of those….

        • qikturbo

          I’m glad you mentioned LWB high roof vans they can be very annoying and dangerous.People in any car can’t see a damn thing further on if they have those vans infront of their cars and if they are beside you at an intersection you have to let them move off first because you can’t see the traffic.

          • LC

            Jeez. How do you manage when you’re sitting behind a Patrol, Landcruiser, Prado, or a 4×4 variant of ANY locally offered pickup? If you’re behind one of them and not in a 4×4 yourself…well…they’re not exactly transparent.

      • qikturbo

        Yes one can be intimated by these bullies and show offs. The other vehicles you’ve mentioned have a job to do e.g transporting goods or people and I assure you that at this point of time there are more SUVs on the road than those vehicles that is; it wouldn’t take very long for those Imported F150 types to be everywhere on the roads even leading to an increase in menacing behaviour.
        Another problem is that Ford for example,have a few of those F type models that are larger than the already BIG f150 .How big do they need to be ?A major percentage would still be driven in suburbia.Also a substantial rego fee should be introduced for those imported trucks.

        • Alex

          So if it’s used commercially, they are not intimidating? You get menacing drivers in all sorts of vehicles. The best way to deal with that is allow people to have cameras on their cars. Then when people start getting in trouble in court because they were picked up by other driver’s cameras as witnesses, people will drive properly. Mind you I see more idiots in small cars, particularly rice burners. Maybe it’s the “little dog syndrome?” When you’re in a bigger vehicle you got nothing you need to prove I guess.

    • Robert Ryan

      General myth, these are big..no they are not.

      • Alex

        I agree, everything else is just too small.

    • Honza

      Who are you to say there’s no demand…. If it was australian delivered I’d buy an f150 raptor straight off the bat. Don’t care about economy and any other factors and yes my wife might drive it… Are you going to terrified of her just like know when she’s in my amarok because there not much different in dimensions. I can see drivers shaking in their boots when she drives past them. People who are afraid of these things on the road shouldn’t be on the road in the first place.

      • qikturbo

        Hey,I’m only going on what FORD has pointed out.I also don’t like Amaroks.They are too big for suburban use and they’re a VW.

        • Alex

          There’s obviously a market for them, that’s why there’s importers like VDC, Performax, American Vehicle Sales, Victorian American Imports who sell the vehicles for substantially more than they would be from the manufacturer. Ford Australia has said publicly before that it wants F-series trucks. It’s Ford USA that thinks Australia is too small of a market to factory engineer it for RHD, and they could be right. They won’t get near as many sales in Australia as America. The increase for them is insignificant. But Ford Australia might see it as significant enough for them (a smaller entity).

    • Honza

      What’s wrong with wanting to feel special? Not everyone wants to drive a Great Wall or foton.

    • Braydo

      If you are scared by another car on the road because of its size, you do not deserve to have a license.

      • qikturbo

        Drivers of these vehicles will bully other drivers,that is a 100% guarantee, they will not be able able to help themselves.Anyway Ford is not going to import them so think what you like!

  • G

    Ford is correct. Only Americans want something that big! It would be a pretty small niche here I reckon. Sure a few people would want one but not enough to justify selling it here, the Mustang on the other hand would sell much better especially since performance Falcons wouldn’t be cannibalizing sales.

  • TonyK

    If the pricing was similar to the US I would be inline to buy one, the research is flawed……

    Look at the amount of tundras in oz now…

  • Rocket

    Great truck the F150 but on our narrow city roads and tight parking areas it does not make sense as a daily driver but would be good in the bush.

    The new Ranger is big enough for 99% of ute drivers but the other 1% will just pay the exorbitant price for converted one.

  • LC

    The F250 on the other hand, is incredibly different to the Ranger in function and would be able to carve out a nice, comfortable niche for itself without disturbing Ranger sales. When they tried that out last decade they managed to move around 2000 a year, even in 2005-2006 when petrol broke the $1/litre mark nationwide. This made it the second-best selling vehicle in it’s segment (the first being the Isuzu N-Series). The current model that’ll carry and tow more while using less fuel than an SS Ute in diesel form could do just as well. And buyers would appreciate the backing of Ford’s dealer network. Imagine if the Ford Ranger didn’t have dealer support for servicing and parts. Provided the prices stay under 90k (making them cheaper than many LandCruiser 200 and Patrol variants) and they should be right as rain.

    As for the F-150, if car-makers designed their global pick-ups for 1st world markets first and foremost, much fewer people would want one or one of it’s Chevrolet or Dodge counterparts. All the locally offered pickups are designed for developing nations first and us second, and have been since their introduction. This is why they’re relatively under-equipped and we have to wait 9-10 years for updates. Look at the F-150s interior and equipment lists versus, say, a Ranger, BT-50, Colorado or HiLux, for example. It’s easier to make a bare-bones version of a high-end model than try and make a low-end model a (relatively) decked out, luxurious vehicle.

  • Steve

    I’d buy one and everyone I know wishes they could as well. Ford needs to get smart and look outside of Asia for the source of all there intended sales in Australia. Lets be honest every car/truck we currently get that is designed from that region is ugly inside and out with quality to match. They usually last as long as the warranty. There is a market here for American built cars here just on brand power alone. GM does not get it either, I see so many Holdens driving around proudly displaying after market Chevrolet badges usually because the engine fitted is Detriot muscle. People would love to see GM and Ford for that matter filling their showrooms with products that the rest of the world gets, like the Japanese, Korean, German manufacturers etc etc do. Are we going to be left with what ever Thailand, South Korea and China can do for us? Probably. Come on Ford and GM get with program and smell the coffee it is time to wake up!

  • Offroad Fan

    The F150 is not really a suitable vehicle here. It’s payload is actually less than the ranger. However, the Super Duty range would sell like hot cakes, one only has to look at the resale values of F250′s.

  • Daniel

    I would buy one if came to australia I would think a lot of other trades would buy them to only reason we don’t have a lot of them on the road here is because or the price of 100k plus but I guess I will have to bite the bullet later this year

  • Daniel

    If you look at the dash it rhd ready to flip around if they believe they won’t make it rhd why is the dash set up like that same dimensions on both sides

  • Jordo’s

    if its not over 70k it would

  • Adrian

    This is why ford is doing so well in Australia. They bury their head in the sand and tell us what we need, not ask what we want. They hold internal research into the vehicle and find that its not wanted here. They have hired the wrong people. It would be great to have a ute that could hold a lawn mower, wheel barrow and a brush cutter at the same time. What will stop ford selling these at great numbers will be the fact they will rip us off. The F150 starts at 25 grand in the US. It will be about $70+ grand here seeing the ranger is about $50 grand. The F250 and F350 would be good for the mining industries but ford once again will miss the boat on that.

  • FRYzion

    I don’t believe Nair knows what he is speaking about. I see 150′s all over the place, there is obviously a demand for large pick ups, of all brands. If people are willing to pay 100,000 + for one, just think how many they would sell if they were priced more realistic. I’ve heard the mines are importing them themselves, if this is true, surely that is a big enough market to bring large Ford pick ups into Aussie Ford showrooms. With Dodge hopefully bringing in the Ram and GM hopefully bringing in Chev and GMC pick ups over the following years, Ford surly will want a piece of the large pick up action :)

  • Warnie

    Why do we need right hand drive just bring it here as is

  • Bill

    What a bloody joke ,we interested in the ford f150 but we just don’t want to pay a
    Million dollars for one when some pee brain from uni figures this out may be they will take the market by storm

  • Craig Richardson

    It is sad that ford think this way as the f truck
    Is a iconic truck in Australia it is what sorts out
    The trucks to the utes I have a 90 f 150 I’d never go smaller
    The ranger has not got the comfort or the room as the f150
    Shame on you ford

  • Ray Sloan

    we tow too much in america and while the ranger has good payload it is redundant because the bed isnt large enough to fit something that weighs that much in it