Morgan Cars Australia has announced price increases of up to seven per cent across most of its range, blaming the weakening Australian dollar.

In a statement, the local distributor for the high-end British marque said, “After a long period of price stability, the declining value of the Australian dollar does now impose the need for some price increases across the Morgan range”.

Starting at the line-up’s entry-point, the 82kW/131Nm 1.6-litre four-cylinder Ford-powered Morgan Classic 4/4 is up $5190 to $79,990.

Also powered by Ford-sourced units, the 106kW/187Nm 2.0-litre Plus 4 is up $5080 to $94,990, with the 209kW/352Nm 3.7-litre V6-equipped Roadster now three per cent dearer at $133,990 – up $4090.

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Topping the Morgan Classic range, and employing a 270kW/490Nm BMW 4.8-litre V8, the Plus 8 has been upped by $11,000 to $228,990.

Positioned further up the price list and housing the same BMW engine, the Morgan Aero Coupe is up $10,990 to $274,990.

Maintaining its place as the flagship model sold in Australia, the Morgan Aero SuperSports is also the only model to receive a price cut for the new year, falling $35,010 to $339,990.

Also in charge of Caterham’s local distribution, the Australian importer has increased the price of the range of Seven sports cars by up to 11.6 per cent as of January 1, along with adding the new Caterham Seven 485 to the line-up – the fastest and most powerful Caterham ever offered for sale in Australia.

2014 Morgan manufacturer’s list prices:
Morgan Classic 4/4 – $79,990
Morgan Classic Plus 4 – $94,990
Morgan Classic Roadster – $133,990
Morgan Classic Plus 8 – $228,990
Morgan Aero Coupe – $274,990
Morgan Aero SuperSports – $339,990

  • azeng

    The starting price in the UK is the equivalent of about $35K…which begs the question, do they actually sell any cars here?

    • Darryl

      I have a World Cars Catalogue 1971 and the price then was 915 pounds – at the time the same as a Ford Capri 1600GT – same engine too.

    • Phil

      you wish – starting price before VAT is £26k. On current exchange rate thats about 48 grand. A lot better than here, but imports under the SEVS rules aren’t cheap. I think they sold 18 last year.

      There was a time when the waiting list for a Morgan was 6 to 7 years, so things have improved a lot for the aficionados.

  • Tony Abbotts No1 Fan

    And so begins the excuse of the weak dollar impacting of prices, but then I guess we should be grateful that when the AUD was skyhigh they managed to maintain prices, pfffft.

    • O123

      Were prices dropped when the dollar was high?

      • Phil

        yes they were – the 4/4 cost 100 grand in 2008. Down to under 70 in 2011. Small importers operating under SEVS are highly sensitive to exchange rates. It’s no surprise that they’re going up given the strength of the GBP. Our dollar is buying only 70% as much as a year ago against the pound.

  • Who

    This will affect the three buyers they have this year. Sad news.

  • F1orce

    Yet prices didn’t come down when the AUD was soaring?

    Talk about double standards.

    • Phil

      They did. Redbook reveals all.

  • LowRezFez

    Ahhh, ash chassis and tin tacks.

  • MarksmanR

    For the past 2 years, AUD was close to CHF and sometimes 1% higher than it, now $1 is only 0.81 CHF yum.