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Styling updates and specification enhancements will be accompanied by small price rises when the 2014 Kia Optima launches in Australia next week.

The price of the entry-level Optima Si increases $300 to $30,990 before on-road costs, while the mid-spec SLi rises $1000 to $35,990 and the flagship Platinum $1200 to $40,490.

The facelifted 2014 Kia Optima – the first significant update since the launch of the third-generation model in 2010 – originally debuted at the 2013 New York auto show in March sporting a revised front bumper with sweeping black inserts.


Front parking sensors are now standard across the Optima range, joining the already-standard rear sensors. The Platinum grade uniquely gains quad-point LED fog lamps in our market.

The rear features a mildly restyled bumper and diffuser, and the SLi and Platinum gain new-look LED tail-lights.

New 17- and 18-inch alloy wheel designs also feature across the updated range.


The Optima’s cabin gains some new trims and materials, while the layout of the centre stack has also been revised.

The Optima SLi upgrades from cloth to leather upholstery and gains an Infinity premium sound system, bringing it into line with the Platinum.

The Platinum gets a safety boost, with blind spot detection and rear cross traffic alert systems now standard.

While the Optima is available with a turbocharged 2.0-litre direct injection petrol engine, a 1.7-litre turbo-diesel and a petrol-electric hybrid drivetrain in overseas markets, none of these will be offered locally.

The Kia Optima sold in Australia will continue to team a 148kW/250Nm 2.4-litre four-cylinder petrol engine with a six-speed automatic transmission. Combined cycle fuel consumption for the 2014 model is unchanged at 7.9 litres per 100km.

The 2014 Kia Optima officially launches next week at the Australian Open tennis championship in Melbourne.

2014 Kia Optima manufacturer’s list prices:

  • Optima Si – $30,990 (+$300)
  • Optima SLi – $35,990 (+$1000)
  • Optima Platinum – $40,490 (+$1200)

  • O123

    Don’t like the new taillights, they look disjointed.

    • bd

      The interior is a nice improvement on the pre-refresh model but the designers totally ruined the shape of the taillights which used to be one of the high points.

  • Paradox

    If they introduced that 2.0 litre turbo (204kw), they’d arguably have a complete package (for myself anyway)

    • ArnoldJR28

      It’d blow the opposition away, hands down.

  • pro346

    still no turbo 2lt epic fail! and higher prices! Hyundai and kia strategy is charge more and give us the base engines!

    • F1orce


      They’re getting very greedy!

      Besides they made it look ugly now. It went from a good looking car to ugly.

  • 42 = The Answer

    I’d paint the fog lamp and surrounds red and ask “Wanna know how I got these scars?”

  • suomi95

    Still can’t see it selling in any numbers.

  • Observer

    I still don’t know why the bother with the 2.4L GDI. The 1.6L T-GDI Petrol engine is 2kW and 15Nm better, and would probably improve fuel efficiency too… more torque is always worth the change.

    • racrepus

      They probably build more of those engines because of the American market… it’s all about capacity to most of them.

  • Mark of Qld.

    A lot cheaper and more spacious than the i40. Lift your game Hyundai!

  • crouchy35

    This was a real game changer for Kia and still looks great on the road but price increases as it get older are an insult.

  • MisterZed

    This is actually old news. The facelifted 2014 Optima has been at Kia dealers for about a month now. In fact I first saw one on the road back in late November.

    • 42 = The Answer


  • Anuj

    We sign a free trade agreement with S. Korea- it dosent get cheaper- i get, that but more exp???

  • LowRezFez

    May as well by a Mazda or a Honda… Kia and Hyundai have their hand on it when it comes to pricing.

    • ArnoldJR28

      Right because it’s Hyundai/Kia and therefore they are not allowed to be good. How dare they be good cars now.

      Any particular reason for this attitude (you can’t complain about the engine, identical to the Accord Euro) or is just another bout of the badge snob disease?

      • LowRezFez

        No, I can buy better made, better driving cars and better resale from Japanese brands with a track record. Good as the Kia/Hyundai products are now, they still need to earn their stripes. I recently cross shopped Hyundai and Honda and purchaed a Honda for less money than a Hyundai, and thats with with a 5 year warranty.

        You seem to be a reverse badge snob, pal.

      • bruzzer

        as much you would like to debate it, badge snob is alive an well. Put it this way, you go to dinner with friends and 3 friends bought cars at the same time.. Honda Accord, Mazda 6 and a Kia Optima…which one do you think will be praised and which one to you think it will be questioned by your friends. Now you can say you will have the last laugh because you have a better value, stylish car but when all three of you decide to sell the car at the same time which ones will sell first and which one will hold its value better?? i can tell it will not be a KIA.. no matter how good Kia is it will take decades for it to be considered in the same league as Honda and Mazda. Honda and Mazda were in the same situation back in the 70’s and 80’s…
        the point is Hyundai and Kia have become badge snobs themselves, unwilling to negotiate and raising prices when everything should be coming down due to free trade agreements and so on.

        • chironex


          there’s a reason why you see way more Kia and Hyundai in QLD than VIC.

        • LowRezFez

          Very true.

      • James

        They aren’t and will never be good cars for the pure fact their badge will to me always be synonymous with cheaply made, unreliable buckets of carp. They are still cheaply made and poorly finished but now they are in-line or more expensive than every other comparable model. Gone are the days where you could expect it to be cheaper given the poor finish, they got market share and now they are using this to their advantage (good on them) to sell cheaply made cars.

        People can be badge snobs if they want, just like you can go and spend your money on a Hyundai (when you could have spent the same and bought anything that isn’t a luxury marque) and then try and argue they are the greatest car ever built and how you’d never buy anything else (like every one of your posts pretty much does).

        • Bond

          What a truly ridiculous post. Based entirely on your own ill-informed views. This mob are the fastest growing car company on earth and not because their cars are unreliable buckets.
          The build quality is now among the best available.

  • F1orce

    What’s up with Koreans and making their face lifted models always uglier than the pre-facelift models?

    The Sonata facelift looks ugly. Black plastic bumper, stupid bits and shapes everywhere. Where as the pre-facelift looked more elegant

    The Optima is a worse offender. It went from looking sleek to pure hideous!

    • MisterZed

      The Sonata facelift doesn’t have a black plastic bumper. Only the US market facelift has black plastic around the fog lights. The international (KDM) version, sold in most countries, does not have this.