by Alex Gibson

Details of the new additions to Mazda Australia’s showroom in 2014.


Mazda 3 (February)

After losing its sales crown to the Corolla in 2013, Mazda is looking to regain the title of Australia’s most popular car with the all-new third-generation Mazda 3. Launching in February, the new small car will again be available in sedan and hatchback body styles. The new model becomes the third car in the Japanese manufacturer’s line-up designed under its ‘Skyactiv’ philosophy, employing lightweight and efficient engines, transmissions, chassis and body components, and aerodynamic design features. The new 3 will be available with two four-cylinder petrol engines: a slightly tweaked version of the 2.0-litre unit from the SP20, tuned to produce 114kW and 200Nm; and a 138kW/250Nm 2.5-litre shared with the CX-5 and Mazda 6 for the SP25 variants. The slow-selling diesel has been dropped from the new range, while Mazda Australia has little interest in the hybrid offered in Japan. The third 3 takes a technological leap forward with the introduction of advanced safety features like auto city braking and blind spot monitoring, and a head-up display and an internet-linked infotainment system with clever smartphone integration and app functionality. Cabin quality also reaches a level bettered only by the benchmark Golf. Pricing should continue to start slightly above $20,000.

Read CarAdvice’s Mazda 3 Review.


Mazda 2

The all-new Mazda 2 city car is set to debut at the Geneva motor show in March, before launching locally in the first half of 2015. Embracing the Japanese brand’s Kodo design language, the next-generation 2 will also benefit from Mazda’s Skyactiv philosophy, incorporating new, fuel-efficient engines and transmissions, lightweight construction components, and aerodynamic design. An all-new 1.5-litre four-cylinder petrol engine producing approximately 75kW/150Nm has been earmarked for the new 2. It will pair with either a six-speed manual or a new automatic continuously variable transmission. The all-new Mazda 2 will retain its circa-$15K starting price, remaining competitive with the likes of the Ford Fiesta and Toyota Yaris.


Mazda MX-5

The next-generation Mazda MX-5 will be revealed in the latter half of 2014 in time for a 2015 launch. The rear-wheel-drive convertible icon is being co-developed with Alfa Romeo and is on track to weigh less than 1000kg – representing a saving of at least 170kg over the current model. Despite its joint development, the new Mazda MX-5 will be built on a Mazda-designed Skyactiv chassis and platform assembled at the firm’s Hiroshima plant in Japan and will feature Mazda’s own powertrains. The fourth-generation MX-5 is expected to be offered with either a 1.5- or 2.0-litre naturally aspirated petrol four-cylinder engine, mated to six-speed manual and automatic transmissions. Mazda historically prefers the “purer” linear acceleration of normally aspirated engines, though it is believed to be developing a turbo petrol Skyactiv engine for the near future.

  • Jon

    Was considering a current gen Mazda 2, but the 6 month servicing intervals and lack of capped price servicing made it quite uncompetitive unfortunately..

    • matt

      thats why you take it to a private mechanic who would charge you less then any stealership. That goes for any brand any model.

      • Sydlocal

        So many people fail to realise that matt. Or the ones that do still take it to the stealership and then whinge and moan about it being too expensive. Plus capped price servicing can be a bit of a rort too depending on manufacturer. I wonder if people realise that the ‘lost revenue’ from the fixed price (which isn’t always cheaper than some dealers without it) is added on to the initial purchase price of the car with many manufacturers? And that the ‘fixed price’ doesn’t always mean that is the price you will always pay when you pick your car up?
        I also notice that people love to complain often about Mazda’s 6 month intervals/lack of fixed price servicing yet the same people don’t make a comment on articles on other brands with 6 month intervals ie Honda or Subaru. Yes I know Honda have fixed price servicing, but that is only for about half of the range and doesn’t include models like the Euro. Which incidentally have average servicing costs that are even higher than the equivalent Mazda.

        • Jon

          I am aware that you can get it serviced elsewhere, but the issue is that it MUST be serviced in 6 month intervals, or your warranty is void.

          So when compared to a car with a 1 year servicing interval (such as the Fiesta), it is not as attractive.

          • m80

            Its still only 6 services over the life of a 3 year warranty. so 3 extra than 12 monthly servicing. Even if it seems excessive the engine will have less wear because of it. After the warranty you can do what you want. Do an oil change yourself once a year if you want to save cash.

            Its pretty minimal when compared with other costs associated with owning a car mechanical or otherwise.

        • brb

          i don’t know if it’s true (I haven’t looked into it), but I’ve heard that some of the same Mazda models have 12 months servicing intervals overseas. i.e., Mazda Aus are ripping off their customers…

    • garrey

      Thats how they make their money not from profit on sale of new cars.
      Been happening for years

    • Sydlocal

      You are lucky you aren’t considering a 6cyl Subaru then Jon as they have 3 month/5,000km intervals!
      Have you also thought Jon that with the new crop of Mazdas and their vastly improved fuel economy (ie Mazda6 being up to 2L/100km better than other cars in its class) re-coups some of that extra servicing cost? For example using the approximate average distance traveled per year, 17,000km, 2L/100km better fuel economy with fuel at $1.50/L gives you a saving of just over $500 per year in fuel alone. More than enough to pay for the extra servicing!

      This is the same for any brand. Servicing cost are but one of the many costs associated with running a car. You need to look at the whole package like fuel economy and insurance costs etc, which can work out more than the cost of servicing it every year. Even though it has fixed price servicing and longer intervals, a Camry Atara according to many of the motoring groups like RACV/Q etc costs more per week to run than a Mazda6 sport petrol when all these factors are taken into account.

      • Jon

        Wow, 3 month intervals are insane!

        Lucky I’m not considering a 6 cylinder car (yet) then :)

        You do have a point about the Skyactiv / fuel economy improvements, but it does cancel it out a bit, with your figures.

        I guess us drivers can’t have the cake and eat it

  • Zaccy16

    3 great cars on the radar for mazda, the new 3 verse mk7 golf will be an interesting battle, the new 3 deserves to beat the mediocre corolla in sales also

    • Dave W

      Depends on the price. For some reason, Mazda has been keeping the price a secret apart from saying there will be a price hike. That’s not a good sign. I reckon a price hike of more than a grand will see the Corolla the reigning champ.

      • Ash

        As the new 3 is released in the rest of the world, and Australia is last to get it, I can tell you now it thrashes the new Corolla in every department, even the current 3 beats it, it is only because of fleets sales the Corolla has come out on top in Oz, take the fleet away and the current 3 would be very close if not on top….The new Corolla was outdated when it arrived…as I said the BM Mazda next year beats the Corolla in every segment apart from Price, but the Mazda has way more standard features and safety advances and dynamically there is just no comparison, the new Mazda is in BMW territory….Mazda benchmark it off the current BMW Series.

        • Dave W

          I’m not disputing the fact that the new 3 will be the better car, but people don’t always have the budget for the better car, and in this market segment, people usually look at value for money. “Cheaper price and capped price servicing? Where do I sign up?”

          Again, if people are looking for “budget luxury”, the Corolla Levin still offers most of those things except for the gutless 1.8L engine.

          It’s admirable that they’re benchmarking their car against the BMW 1 series, but buyers don’t usually cross shop these two brands. Mazda doesn’t have the prestige BMW has in Australia so if they price their cars in BMW territory, they can’t realistically expect to beat Corolla in sales. I think even the guy in charge of Mazda said that too when the price hike was announced.

          • matt

            its hard to tell at this stage with the economy cooling, but when the mazda 3 was the best selling car you need to consider the best selling model was the 25+k max sport. notice how the 19,990 DA deals on the base model have not really helped sales? We will have to wait and see what the new 3’s specs are and a few months of sales to see what happens, but bargain basement pricing never really helped the current gen.

          • Dave W

            Perhaps that 25k is the sweet spot for Mazda.

            The current SP25 is $31.5k. No matter how good it is, I really don’t see it going up much higher before people start looking at the BMW 1 series, Audi A3 and Merc A class price point, which is around $35k.

  • richatd

    The new Mazda 3 will be exxy. It’s expensive in it’s class in the USA. Can’t see it being any different here.

  • Rocket

    MX5 is cheaper than a 86 (Scion FRS) in the States but is priced ridiculously high here for some unknown reason?

    • Sydlocal

      It is a mix of the MX5 being overpriced and the 86 being underpriced in our market compared to others that makes the cost difference so big. In most other markets the 86 is around the same price or just a little more than an MX5. Toyota wanted to get aggressive in Australia to lift their image and they did!

      In Australia the 86 is only a little more in $AU than what the UK pay in pounds and not far off what the US pay in $US. The percentage difference is a lot less between those two markets as an example than just about any other car that is common to AU/UK/US.

      • Dave W

        I disagree. There are other cars like the Honda Civic that has similar price difference to the UK. It’s simply Mazda Australia’s decision to get the highest markup possible on each car.

        The most expensive 86 in Japan cost $32.7k. The most expensive MX-5 in Japan cost $31.5k. So it’s not only in the US where the MX-5 is cheaper than the 86. As it should be since the car is getting a bit old.

        I’m predicting they will cut the price on the new co-developed MX-5. Well… They better be anyway.

  • OSU811

    Sydlocal u are totally wrong about 6cyl Subaru intervals,!!! Yes they have one first full service at 3 months or 5,000kms! But after that its same as whole range 6 months or 12,500kms,!!!

    • Sydlocal

      Sorry to disappoint you OSU811, but u (sic) are totally wrong about the 6cyl service intervals!!! 😉
      I actually looked at the Subaru Australia website before posting to make sure and I looked at it again just now and it still says the 6cyl models were 3 months/5000km for the standard maintenance schedule, not a special ‘first service’. The ‘middle’ service between the 6 month ones is a ‘lubrication’ service that must be done on the 6cyl.

      Have a look, add in the required bits!
      w dot subaru dot com dot au forward slash service forward slash schedule. Scroll down about half way and you will find the table. It doesn’t say what you mentioned ie only 3 months for the first service.

  • TG

    Mazda2 is starting to feel like a draged-out LandCruiser 70 series, lol.

  • LowRezFez

    I considered a Mazda and found I could buy a similar model Honda for $6k less! Sure Mazda are making good product these days, however, the asking prices will drive a lot of traffic through hungry VW dealerships.

  • Kennyboye

    I think the point Mazda are making is that they are trying to move away from the price wars and offer a better product. I drive an Audi and the wife has a Mazda….no doubt the Audi is the better car but the Mazda always surprises me how well it drives and the quality of the interior for the price. If Mazda spend a bit more on nvh and better interiors why not charge more for it?
    I will be cross shopping a 3 against the A class, golf, v40 and Clio when I downsize next year. I reckon there are plenty of guys like me who have been burnt with the expensive euro and are happy to pay 25 – 35k for a good enough alternative which isn’t a stripped down pov pack pleather wannabe or 50k +.
    And the Mazda costs $160 a service once you drop the dealership rort.

  • lanmanna

    Mazda has the best looking lineup by far, compared to any other vehicle brand.

    • Robin_Graves

      I agree, love the new styling especially the 6.

    • Phil

      LOL. Any other vehicle brand, really?

  • guest

    Mazda has done well in the last few years.Great cars but Volkswagens and Skodas are better.

  • Goofdfa

    The new Mazda 3 has a few things going for it such as good looks, very economical, very good dynamically, latest technology and Japanese build quality but it also has a few negatives which will stop it being the number one seller again such as a big price hike, service costs, only has a 3 year warranty, rear seat leg room still less than competitors, road noise although improved is still worse than a the much older Cruze.

    • Sydlocal

      The crazy thing is apparently the new Mazda3 has even less rear leg room than the current one and that is already very ordinary for the class. I guess that is what you get when you go for looks over practicality! Disappointing.

      What do you mean by ‘only’ a 3 year warranty? Most cars in its class have 3 years and many have km limitations, which Mazda is unlimited. Even most, if not all of the brands in that class with 5 year warranties have km limitations. Whilst it is not the best warranty, it is still at least class average if not a little above due to it being unlimited kms. Of course that is only applicable if you do a lot of kms.

  • lanmanna

    Obviously not brands that a normal person couldn’t afford (Porsche, Lambo, etc). I’m talking your everyday Honda, Chevy, etc.

    • StrayaMate

      Um, we don’t sell Chevy here Captain America. Unless you count bogan’s with rebadged Commodores. Cause you know, proud to support local production by ripping off the badge.

      • lanmanna

        I didn’t say Australians. I just said normal people. Anyone from any country. LOL

      • Igomi Watabi

        A lot of Holden’s imported cars are sold elsewhere as Chevrolets, so the comparison is still valid.

  • 42 = The Answer

    “I think the point Mazda are making is that they are trying to move away from the price wars and offer a better product.”

    Couldn’t have said it any better!

  • 42 = The Answer

    Like whipping Phar Lap?

  • Nearly Right

    The fail you have mentioned here is about ride comfort – how do you know? It’s not released yet. Don’t trust every review you read, it’s opinions only, someone may find a certain amount of road noise acceptable over others.

    You have to hand it to Mazda though, capped price servicing and longer warranties from other brands helps them get to where they are, yet Mazda achieves it without them. No1 would be great but think of all the makes and models it beats without it. No, you can’t count Proton 😉

  • What The?

    Tell me who compares a Mazda2 to a 6cyl Subaru?

  • John Maddison

    You’re all wrong.. Hyundai are now excelling in quality cars and will overtake Mazda and Toyota in the near future. Have a Hyundai i30 and widdles all over the rest. Koreans rule!

  • Charlie Mackay

    I agree John.. Hyundai has 5 year warranty, yearly or 15000km services.. Build quality exterior and interior is excellent.. Also have a Hyundai i30 and all the Australian Motoring Clubs have given it best car under $35000 for 2012 and 2013… They’re not bribed by car manufacturers in motoring magazine reviews.. Toyota, Nissan, Honda, Subaru etc have no idea what the consumer wants. Go Hyundai and Kia!!

  • Unknown

    What amazes me is Mazda only does well in Australia. In every car market there worst off then even Honda which are doing pretty badly in Australia

  • MazFan

    That is incorrect, only the first service is at 3 months(run in service)
    after that its 6 months or 12.5k.