Subaru overtakes Volkswagen in US sales
Subaru has set an annual US sales record for the fifth consecutive year, outselling Volkswagen in 2013, with more than two months to spare.
Last year in the US, the Volkswagen Group – the biggest German car manufacturer and the third largest in the world – outsold Subaru by more than 100,000 vehicles. This year it’s a different story.
Subaru now leads Volkswagen by almost 5000 vehicles, selling 347,890 cars compared to 342,962 units from the German car maker.
Subaru sales increased 32 per cent in October and 28 per cent across the first ten months of the year.
Volkswagen, however, posted an 18 per cent decline for October and was down four per cent for the first three quarters.
US sales are a source of frustration for Volkswagen executives, with the group's chairman, Ferdinand Piech, admitting to Bloomberg, “We understand Europe, we understand China, and we understand Brazil. But we only understand the United States to a certain degree so far.”
Sales of the Subaru Forster have increased 137 per cent to 12,581, accounting for more than one in every three vehicles sold in the US by the Japanese manufacturer.
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