Ferrari sells its 1000th car in Hong Kong

Over 65 international media from Hong Kong, Macau and the adjacent markets gathered on Victoria Harbour to celebrate the milestone for Ferrari in the Asia-Pacific region.

The new 612 Scaglietti ‘One-To-One’ handover ceremony took place in a truly unique way - on board a ‘Huan’ (a Chinese Junk).

The new owner Mr Didier Li was said to be delighted, if not a little overwhelmed, by all the fuss of the unique and exclusive ceremony.

Ferrari delivered 115 cars in to Hong Kong for 2008 and 1,089 cars across the whole Asia Pacific region; Japan continues to be the primary market for Ferrari with 433 cars delivered to clients in 2008, an increase of 15 percent, while more than 200 cars were delivered in China for the first time, an increase of 20 percent on 2007 to 212.