Ford Fiesta launched in China
March 6, 2009 by Matt Brogan
Ford’s global car, the Fiesta, was today launched in China with an official introduction taking place on the southern resort island of Hainan.
China is the world’s first market to introduce the four-door Fiesta sedan which is built at the state-of-the-art Changan Ford-Mazda Automobile Company manufacturing facility in Nanjing alongside the five-door hatch.
Pre-sale demand for the Fiesta has surpassed expectation with several thousand Chinese consumers placing orders months in advance of the official launch.
“The new Fiesta is proving that if you make a great car, it will connect with customers around the world,” said Jim Farley, Ford’s group vice president for Marketing and Communications. “This car is raising the bar for what people can expect from Ford’s new line of dynamic, global products.”
Designed and developed in Europe, the Chinese market variant has been customised to suit Chinese consumer tastes and requirements. Production of the new Fiesta for China began at the Nanjing plant on January 15.
“The introduction of new Ford Fiesta proves again Ford Motor Company’s long-term commitment to China,” said Robert Graziano, president and CEO, Ford Motor China. “The Ford Fiesta for China benefits directly from Ford’s global expertise in small car design and engineering, and recognizes the needs of local market consumers with unique features that are specially tailored for China.”
Indeed, the new Fiesta sedan was initially designed specifically with Chinese consumers in mind and has already won acclaim in the Chinese press with Fortune China naming the new Fiesta as the “Most Successful Design of 2008”.
“Launching the new Fiesta in China as the first market in Asia indicates the significance of China in Ford’s global strategy,” said John Parker, executive vice president, Asia Pacific and Africa, Ford Motor Company. “Our new Fiesta is the right vehicle for consumers wanting an advanced small car with bold, dynamic design and features providing class-leading safety and excellent fuel efficiency.”
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Ha Ha SPam word is Triumph,
Very fitting for this article and teh succes of yet “another” world car from ONE FORD!!!!!!!!!!
It’s a nice car, but what I find funny is thousands of people ordering months in advance for a Fiesta!
Great car, and the one car for one job is going to be a winner for Ford, unlike GM’s 50 cars for one job approach!
Can I see parking sensors on this car? Its the size of a canoe! And why bother with a sedan version of such a small car. The boot capacity would be just about big enough for a sack of potatoes :)
Lazybones, you’ve got to remember that for the average chinese person a car the size of a Fiesta sedan, at their height, is like you or I in a Statesman / Fairlane.. :p
Plus the years of driving experience that the average chinese person has…..
I’d say the new fiesta will be on ebig success for Ford globally.
Word is it’s out stripping intial supply here also, good news for Ford Oz.
I have to say that seeing the new fiesta in the flesh has convinced me Ford is now an equal to ANY Japenese maker.
Time for perceptions to match reality…
Good point Frontman
LOL Frontman!
Looks like a mini Mondeo.
Nice!
That sure is butt-ugly!
Customised to suit Chinese consumer tastes and requirements? I don’t quite understand? Sure, the Chinese market could possibly do without the hot hatch variant of the Fiesta ..but do these come with spring roll scented air freshners? Oriental patterned seat fabric?
J, you are a stupid white racist bastard. Try eating with chopsticks.
If GM offered a bowl of rice and prawn crackers in there holdens there could be something there for holden in there gloomy world. Somebody pass me the soy sauce.
J, i believe they mean in terms of suspension settings and seat design
The paint on the rear bumper bar matches the rest of the car very well. (NOT!)
Mistertwo, it is an unfortuante thing that every car with plastic bumpers will have mismatched bumpers from that angle :-( Apparently it is to do with the polymers thay have to add to the paint to allow flexibilty… and yes it is worse in the champaign and light silver colours.
Funny you should say that Frontman………..my brother had a bit of a dingle in his VE SSV Ute and guess what ? Hadnt noticed the difference in colour before hand but did after it had been repaired,its Atomic………Silver is a BAD colour to match up most times on any car .