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by Tim Beissmann

Veteran Holden designer Richard Ferlazzo has been appointed to the role of design director at General Motors Australia.

Ferlazzo replaces Andrew Smith, who left Holden last month to take on a senior design role with GM in Detroit.

The NSW-born designer is responsible for advanced, production and global contract programs in the new role, in which he reports to GM international operations design executive director Michael Simcoe and Holden chairman and managing director Mike Devereux.

Ferlazzo has been designing cars for GM and Holden for 25 years after starting as a creative designer with the local division in 1988.

He has contributed to virtually every Commodore program since VN, leading the interior design team for VR, heading up exterior design for VT, and holding the title of chief designer for the most recent VE and VF generations. Other Commodore-based highlights include work on the V2 Monaro and Pontiac GTO.

holden-commodore

Ferlazzo’s impressive resume also includes redesigning the Holden lion logo in 1994, and creating the Holden Efijy (top) in 2005, which was named concept car of the year in the US following its 2007 Detroit auto show appearance.

One of Ferlazzo’s key focuses over the coming years will be overseeing the design of the next-generation Commodore, which will be based on a global architecture and will continue to be produced alongside the Cruze in South Australia from 2017.

Ferlazzo said he was looking forward to the challenge of “ensuring Holden vehicles continue to evolve to meet the needs of our customers now and in the future”.

“To now be leading such an experienced and dynamic team here at Holden design is a genuine privilege,” he said.

“I see my new role as integral to helping shape the Holden brand of the future and driving global collaboration for future product development.”




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