Fiat 500 Abarth Cabrio Body Paint Ad - 1

A new Fiat 500 Abarth Cabrio has been built out of people for a new ad from the brand’s North American division.

More than a dozen female artists, models and contortionists have been painted, posed and photographed as a Fiat 500 Abarth Cabrio for a new magazine ad that featured in the just released Body Issue of ESPN The Magazine – an annual edition.

Fiat 500 Abarth Cabrio Body Paint Ad - 3

Shot by photographer RJ Muna and made possible by body artist Craig Tracy, the ad is accompanied by the tagline, “Made of pure muscle”.

Fiat North America head Jason Stoicevich said the notion of athletic grace conveyed in the ad sparked a perfect union between the athlete-devoted magazine and the car brand.

“We wanted to create a concept for ESPN The Magazine’s Body Issue that was as visually unique as the Fiat 500 Abarth Cabrio,” Stoicevich said.

#at=82

 

The Fiat 500 Abarth Cabrio is powered by a 118kW/201Nm turbocharged 1.4-litre four-cylinder and is priced from $38,990.




  • whatthe

    Overpriced!

  • Phil

    there’s way too many cracks in the paintjob!

    • Pe88lz

      It had to be said, lol

      • Phil

        It was hard picking just one pun ;) Fiat’s answer to the naked sports bike, a real girl’s car, should please makers of car bras no end…

        • Anthony

          pffft