2009 Toyota Hybrid Camry Concept at MIMS
February 27, 2009 by David Twomey
Toyota Australia has unveiled its HC-CV (Hybrid Camry Concept Vehicle), marking the start of a 12-month countdown to the launch of Australia’s first locally produced hybrid car.
The hybrid Camry uses a four-cylinder petrol engine linked to an electric motor, developing more power than a similar non-hybrid engine while delivering better fuel economy.
Toyota Australia president and chief executive officer Max Yasuda said the concept car was the most important vehicle on the company’s motor show stand.
“The startling paintwork, dramatic lines and sporty appearance of this concept car convey the excitement and passion in our company to produce Australia’s first hybrid car,” Mr Yasuda said.
“The hybrid Camry – which will share some key design features with the HC-CV – will play a key role in bringing the future to the Australian automotive manufacturing sector.”
The new hybrid echoes the latest Toyota Hybrid styling cues pioneered by the new generation Prius, with vertical fog lamps, larger lower opening and a streamlined upper grille.
“The crisp corners indicate aerodynamic efficiency, while the overall styling feel is efficient, yet dynamic,”
The interior uses contrasting coloured trim, contrasted by metallic blue highlights applied asymmetrically to the seats – theme which continues to the exterior.
The seat embossing echoes the exterior grille mesh with a tree bark-like pattern. White stitching adds a subtle, yet premium touch. Satin chrome accents tie in with the exterior and add to the tranquil environment.
Print it: 
That looks fully sik bro! How many subwoofers does it have? Seriously… massive chromies and bits of blue plastic?
Thank you Mr Yasuda :-) I really need a laugh this morning
(Quote)
The startling paintwork, dramatic lines and sporty appearance of this concept car convey the excitement and passion in our company to produce Australia’s first hybrid car,” Mr Yasuda said (end)
Gold just Pure Gold !!!!!!!! LOLMAO
Frontman – I certainly was ’startled’. Marketing speak at its very best.
NOT ANOTHER WHITEGOOD APPLIANCE. Toybota are way out of touch when it comes to good design, but somehow their ads fool so many people.. I ask why..
Those seats look like a design project for a grade 10 D&T class.
I hear it’s going to have a beeping sound when you leave the freezer door open too long. I mean boot.
The Camry hybrid has been available for a year or so in the USA…. How can this be a concept car!
Those seats are a bad concept! They look like they belong on the set of Space 1999!
Hagar, guys on Autoblog said the same……
it’s beautiful……
i have toyota camry 2007 model, i like to change some items in my car to make it like toyota hybrid camry care
please help me or divce me to get the parts for my car