A 90-second commercial for the Holden VF Commodore championing the car’s US export program will debut before the second State of Origin match on June 26.
The commercial highlights the new Holden Commodore SS and Calais sedans that launched in Australia earlier this month, before crossing to the other side of the world to showcase the VF-based Chevrolet SS sedan, which will go on sale in the US in the final quarter of this year.
“Years in the making, over 3.3 million kilometres of testing – that’s over two million miles if you’re in America…” the ad says.
“Which we are,” it continues. “Shipped to the States, your new Commodore becomes our new top-of-the-line Chevrolet sedan. I guess now there’s another lucky country.”
Holden large car marketing manager Kristian Aquilina told CarAdvice the commercial would run in full directly before kick-off in the second Origin match between New South Wales and Queensland at Brisbane’s Suncorp Stadium in two weeks’ time.
The primetime spot promises to generate plenty of exposure for Holden’s first all-new Commodore in seven years.
Almost four million people tuned into the first Origin match on June 5, making it the third-highest-rating Origin match in history following Games 1 and 3 of the 2012 series.
Holden is hoping the launch of the VF Series will help boost Commodore sales, which fell 25 per cent last year to 30,532 units – its lowest annual result on record.
Earlier this month, Chevrolet confirmed the 6.2-litre V8-powered SS would be available in the US in one well-equipped spec level priced at US$44,470 ($47,200) – positioning it almost perfectly between the Camaro 2SS and the Corvette Stingray.