The Audi S8 is set to reach Australian showrooms in the first half of 2014 after the local division reversed its original decision to overlook the high-performance limousine for our market.

Audi Australia managing director Andrew Doyle said the local team chose not to pursue the S8 sports model when it launched internationally in mid 2012, but in hindsight admitted it underestimated the demand for the flagship A8 variant.

“Given the competitiveness of the market and the difficult economic conditions, we felt that our S6 sedan and S7 Sportback models would satisfy the demand of our customers at the top level,” Doyle said.

“However, we are very happy to be proven wrong. Customers have asked us to bring this vehicle, and so we will.

“Our dealer network has also been asking for this 382kW sport limousine, on behalf of their customers. So we are very pleased to be working on a launch plan for this model in Q2, 2014.”


The Audi S8 is powered by a 382kW/650Nm 4.0-litre twin-turbocharged V8 petrol engine, which launches the 2.1-tonne luxury sedan from 0-100km/h in just 4.2 seconds – remarkably making it one-tenth quicker to triple figures than the Audi R8 V8 coupe – while cylinder-on-demand technology helps keep fuel consumption down to a claimed 10.2 litres per 100km.

Audi Australia expects to sell one to two S8s per month, and says pricing – while not yet confirmed – will be north of $250,000.


Australia’s Audi A8 line-up is currently an all-diesel affair, comprising standard- and long-wheelbase variants powered by the ‘entry-level’ 184kW/550Nm 3.0-litre V6 and the high-performance 258kW/800Nm twin-turbocharged 4.2-litre V8. Prices range from $188,000 to $248,700.

Audi Australia has sold 31 A8s in Australia so far this year, leaving it trailing the Mercedes-Benz S-Class (47), BMW 7 Series and Porsche Panamera (41), and the Lexus LS (35), and matching the Jaguar XJ.


  • JamesB

    It looks just like an upsized S4.

  • crouchy35

    Is there another word for “yawn”? I’m sick of saying it every time something Audi pops up….

  • Ben

    Audi really should improve their designs! If you are going to have conservative designs that is fine, but make them classy not ugly!

    I used on have the previous D3 model A8, and it was from 2004 and looks miles better than this turd. The BMW 7 Series just looks so much better.

    • Rick

      I’d hardly call it ugly, conservative maybe. I think the D4 A8 looks heaps better than the previous D3 version and the A8 looks very classy in the flesh, but that’s just my opinion.

      As to BMW, the 7 series looks like a stretched 5 series, which looks like a stretched 3 series and they all look boring as well.

      • Josh K

        The ultimate sleeper, I’d say.
        The A8 has immense presence on the road, and looks much better in the flesh than in photos. (I’m sure this will be the case for the new S-class aswell)

        • Phil

          yeah, looking at it puts me to sleep 😉 I’m surprised the pic shows it with white duco, the usual Audi colour palette is fifty shades of grey…

  • Thabo Tee’boz Sithole

    With the exception of the A5/S5, Audi has been way of the mark with their designs.. Their cars all look the same, no aggressive styling on the more sporty version..

  • Zaccy16

    great engine the 4.0 twin turbo v8! should be used in the v8 r8 IMO

    • Monk

      The atmo V8 in the R8 gives a linearity of power that thhis one wouldn’t match. Yes, it would be faster and have more low down torque but that’s not the point of cars like the R8.
      There’s a reason the Lambos, Fezzas, etc are N/A.

      • j

        F40 – greatest F-car ever…

  • Jober As A Sudge

    Wow…impressive car if it can do a backflip!

  • qikturbo

    Whoppee…… bloody… !!!
    Overpriced with an aging interior