Loading indicator
News & Reviews
Last 7 Days


Mini Ad

Mini has released a new commercial targeting female drivers who put their make-up on while behind the wheel.

Under the guise of bringing awareness to the dangers associated with applying make-up when driving a car, the Mini ad shows women in bathrooms applying their make-up being surprised by an airbag being deployed right in front of them.

Attached to the tagline ‘There’s a place for everything. Make-up or drive’, the ad – created for Mini Mexico by Publicis advertising agency – includes unsourced statistics connecting women applying make-up while driving to accident rates of female drivers in Mexico.

 

While the ad ends with a Mini logo, the video has not been published on Mini’s official YouTube channel.

What do you think of the ad? Is it educational, sexist, or just harmless fun?




SHARE THIS ARTICLE