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by Matt Brogan

Lotus, in a bid to encourage buyer confidence in a time of financial pressure, have introduced a number of pricing initiatives across its range to make the desirable more affordable.

Offering buyers tax benefits, stable pricing and drive away deals Lotus said it aims to prove that saving money doesn’t mean missing out on driving enjoyment.

Continuing its offer from late last year, Lotus will effectively continue to absorb last year’s Luxury Car Tax increase across its entire range. In short, pricing has not been increased to cater for this tax increase, but is to continue at previous levels. This translates into a saving of up to $3000 off a new Lotus.

“We want to provide the best value sports car on the market,” explains Lotus Cars Australia General Manager Jonathan Stretton.

“Lotus Cars absorbed the Luxury Car Tax increase in the latter part of 2008 when the Federal Government had yet to confirm the increase. We are now pleased to confirm that pricing is to remain as it was prior to the Luxury Car Tax increase to maintain maximum value for money and ensure that a potential Lotus buyer isn’t discouraged by the mandatory tax increase.

“We understand that buying any Lotus isn’t a rash decision, and buyers who considered a Lotus before the Luxury Car Tax increase can now still take advantage of the pre-increase price. In a way, we’re rolling Lotus prices back one year.”

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“With these initiatives, we want to maintain the strong presence of Lotus cars in Australia, which will be no doubt be substantially boosted by the most exciting, significant Lotus launch for over a decade, the mid-sized 2+2 Lotus Evora.

“We have previously announced we will make the southern hemisphere’s Evora debut at the Melbourne Motor Show next week and are very much looking forward to introducing this car into Australia.”

In contrast to many manufacturers, Lotus Cars Australia has also initiated further price stability on its entire range, ensuring no immediate price rises despite the economic pressures.




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