Hyundai’s blue brand Melbourne preview

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By George Skentzos | February 18th, 2009

Hyundai is set to showcase its new ‘blue’ sub-brand at the Melbourne International Motor Show later this month with appearances by the i10 blue and i30 blue.

These ‘blue’ vehicles will be utilised on a global scale as a range of environmentally conscious, low emissions vehicles.

Currently manufactured in Hyundai’s new Nosovice factory in the Czech Republic, the i30 will become the first mass production vehicle to wear the blue label as i30 blue.

Among a raft of subtle modifications designed to lower vehicle CO2 emissions, the i30 blue brings SG (Idle Stop and Go) technology to a production car for the first time.

Ideal for city driving, the system automatically switches the car’s engine off when stationary, resulting in a 7 per cent improvement in fuel consumption when applied to the brand’s 1.6-litre petrol engine.

The i10 blue and i30 blue will join the all-new i20 small car and sporty Genesis Coupe on Hyundai’s stand at Melbourne.

http://skyline The Salesman

Ambitious and industrious those Koreans. Next stop, total global domination.
HAL

^ not buy dominating this segment alone it won’t be
Grammar Nazi

They will if they ‘buy’ it HAL
Simon

Speaking of efficient, checkout apteraDOTcom.
This car gets ovr 40KM a L but the US won’t offer it any financial assistance or subsidies because it doesn’t have 4 wheels.
Yianni

Good stuff Hyundai!

Does anyone know if we are getting any of these over here?
Jake02

i dont know if Hyundai is bringing them over, but they are at their headquarters at the moment and they look quite nice actually.
Captain Mainwaring

‘Blue’ is not exactly ‘new’, as we all know about Volkswagen’s ‘BlueMotion’ technology, but anyone in the know, or with experience of Hyundai/Kia’s diesel technology will be very aware that within 3 years these guys will be the world leaders in diesel engines.
BUT. If diesel goes off the boil due to emissions issues (as it already has in the USA), the Koreans will have a problem.
Marcus

For those that want to check them out at Hyundai’s head office in Australia, their brand new flashy showroom is right on Lane Cove Road, Macquarie Park, Sydney.
You can’t miss it.
Rob

Hyundai is the new Toyota
Robj

So when you say the new Toyota do you mean boring appliances that lack and driving dynamics made for people who don’t care. Yes your right, they are…
booter

CM – you have an interesting opinion of Huyandia/Kias Diesel capabilities, given the recent actual impressive work of the leading diesel manufacturers, but even those like peugeot (and other euros) who have diesel hybrids know its an interim technology.

But then I spose Bently have been eyeing off the small car segement for a while now, i give them 3 years also before the dominate that part of the market….