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Hyundai’s blue brand Melbourne preview : Car Advice | News Blog

Hyundai’s blue brand Melbourne preview

February 18, 2009 by George Skentzos  




Hyundai is set to showcase its new ‘blue’ sub-brand at the Melbourne International Motor Show later this month with appearances by the i10 blue and i30 blue.

Hyundai's blue brand Melbourne preview

These ‘blue’ vehicles will be utilised on a global scale as a range of environmentally conscious, low emissions vehicles.

Currently manufactured in Hyundai’s new Nosovice factory in the Czech Republic, the i30 will become the first mass production vehicle to wear the blue label as i30 blue.

Hyundai's blue brand Melbourne preview

Among a raft of subtle modifications designed to lower vehicle CO2 emissions, the i30 blue brings SG (Idle Stop and Go) technology to a production car for the first time.

Ideal for city driving, the system automatically switches the car’s engine off when stationary, resulting in a 7 per cent improvement in fuel consumption when applied to the brand’s 1.6-litre petrol engine.

Hyundai's blue brand Melbourne preview

The i10 blue and i30 blue will join the all-new i20 small car and sporty Genesis Coupe on Hyundai’s stand at Melbourne.

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Comments

11 Responses to “Hyundai’s blue brand Melbourne preview”
  1. The Salesman says:

    Ambitious and industrious those Koreans. Next stop, total global domination.

  2. HAL says:

    ^ not buy dominating this segment alone it won’t be :-)

  3. Grammar Nazi says:

    They will if they ‘buy’ it HAL

  4. Simon says:

    Speaking of efficient, checkout apteraDOTcom.
    This car gets ovr 40KM a L but the US won’t offer it any financial assistance or subsidies because it doesn’t have 4 wheels.

  5. Yianni says:

    Good stuff Hyundai!

    Does anyone know if we are getting any of these over here?

  6. Jake02 says:

    i dont know if Hyundai is bringing them over, but they are at their headquarters at the moment and they look quite nice actually.

  7. Captain Mainwaring says:

    ‘Blue’ is not exactly ‘new’, as we all know about Volkswagen’s ‘BlueMotion’ technology, but anyone in the know, or with experience of Hyundai/Kia’s diesel technology will be very aware that within 3 years these guys will be the world leaders in diesel engines.
    BUT. If diesel goes off the boil due to emissions issues (as it already has in the USA), the Koreans will have a problem.

  8. Marcus says:

    For those that want to check them out at Hyundai’s head office in Australia, their brand new flashy showroom is right on Lane Cove Road, Macquarie Park, Sydney.
    You can’t miss it.

  9. Rob says:

    Hyundai is the new Toyota

  10. Robj says:

    So when you say the new Toyota do you mean boring appliances that lack and driving dynamics made for people who don’t care. Yes your right, they are…

  11. booter says:

    CM – you have an interesting opinion of Huyandia/Kias Diesel capabilities, given the recent actual impressive work of the leading diesel manufacturers, but even those like peugeot (and other euros) who have diesel hybrids know its an interim technology.

    But then I spose Bently have been eyeing off the small car segement for a while now, i give them 3 years also before the dominate that part of the market…. ;)

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