Maserati has partnered with Italian fashion house Ermenegildo Zegna to develop a special edition Quattroporte sedan and a line of bespoke customisation options for future customers.

Fiat Chrysler Group CEO Sergio Marchionne and Ermenegildo Zegna Group CEO Gildo Zegna today signed a three-year agreement intended to give birth to a long-term collaboration between the Italian duo.

The limited edition Maserati Quattroporte by Ermenegildo Zegna will be the first manifestation of the partnership. Designed to celebrate Maserati’s upcoming centenary in 2014, the bespoke luxury four-door will feature unique colours, materials and trims, and will be limited to just 100 examples. The first Quattroporte by Zegna prototype is set to be unveiled at an international motor show later this year.

By 2015, Maserati says its entire vehicle portfolio will be available with exclusive optional trims by Ermenegildo Zegna, and the following year the pair will launch a tailor-made program to offer its customers an even higher level of colour and trim personalisation.

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Zegna said his company was honoured to partner with Maserati and excited by its potential.

“A new partnership during the centennial celebrations of Maserati – one of the car manufacturers with the most allure, tradition and sporting successes worldwide – is for us an honour and gives us great pride,” he said.

“I am confident that by this renewed collaboration both brands will be able to combine the tailored attention to detail with cutting-edge technology, leading to the creation of a new world icon of style and elegance.”

Marchionne said the partnership represented the meeting point between the two Italian design and manufacturing leaders.

“Maserati is a prestigious automotive brand, standing at the edge of an unparalleled strategic and industrial growth in terms of products and market presence,” he said.

“The partnership with an equally prominent company such as Ermenegildo Zegna will benefit both brands and the Fiat Chrysler Group.”

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  • Peter

    nice, but strewth the word “bespoke” is overused on this site. I saw it in an article for a Hyundai or something a few months ago, and it would have to pop up a few times a week otherwise

    • Simon

      I recall a Peugeot review featuring it.

      • chir0nex

        agreed. 100 bespoke units… lol then its not really bespoke is it.

  • Nada

    They should’ve partnered with Sires.