Toyota Australia sales record
June 8, 2006 by Alborz Fallah
For those of you who don’t know, Toyota sell more cars than any other car company in Australia. Yes that includes Australia’s own Holden. Although I don’t tend to give much credit to Toyota, due to their boring, out dated, gutless cars, I can’t help but to take notice of the number of cars they are able to sell here in Australia.
Toyota sold 18,310 vehicles last month, beating its previous May record set last year by 8.7 per cent or 1469 vehicles. Toyota’s nearest competitor (GM Holden) lagged by 6298 sales in May, selling just 12,012 vehicles for the month. The third-placed rival (Ford) managed 11,145 sales – a gap of 7,165 vehicles.
Toyota also celebrated record sales for the first five months of the year with a total of 82,227 vehicles – more than 35 per cent ahead of its nearest competitor and almost 70 per cent above those of the third-placed rival.
Woah! 18,310 cars compared to Holden’s 12012? Not bad! How do they do it? Well, Toyota Australia relies heavily on the Toyota Corolla and the Toyota Camry to keep that figure. The Corolla has always been either the number 1 best selling car in Australia or trailing the Holden Commodore very closely in number 2. The reason? It is a reliable, economical and is available at the right price (starting at just under $20,000), and at the right time. Given the high fuel prices its the perfect car for many Australian families.
The traditional approach to big V6 family cars is starting to change with more and more Australians asking themselves why they should buy a Ford Falcon or a Holden Commodore. A little while ago I posted an article regarding the depreciation of Australian cars and with the Commodore and Falcon falling the most, Toyota’s success should come at no surprise!
Currently Toyota Australia has a national market share of 21.3% and leads in almost all segments that it chooses to compete in. The reputation of Toyota as a reliable and affordablel car, plus their innovation and implementation of Hybrid technology has given Toyota Australia an excellent brand image that is now reaping the benefits.
I am looking forward to the Toyota Racing & Development (TRD) version of the Toyota Camry with its Supercharger, although as I have mentioned before, a front wheel drive supercharged car can’t be that great, but it will do good for the Toyota image as they have lost their sportyness over the last few years with no Celica or MR2 to sell.
Print it: 
Mate, you obviously don’t like Toyota going by your comments and i sense it hurts to say positive gestures. I gather you may also be tied up with ‘Wheels’. Anyway, Toyota are simply No.1 in Australia and for all the right reason – something HOLDEN can not match. Besides, what has Toyota got to prove to you… noth’n – they just build damn good cars and succeed very well (sales and financially). Toyota is obviously screwing some-of-you Ford/Holden fans in a big way and it hurts – doesn’t it. Go Toyota – love your products.
Shane.
mate I am not anti toyota,
and believe me, I have NOTHING todo with Wheels, this website is completely independent of any major publication.
I am actually looking forward to the Aurion, everyone knows toyota make stupidly reliable cars@
Sounds abit biased against Toyota. Like gutless cars… I can only speak from personal experience, I owned a 96 V6 Camry… it has 5kw less then the Falcon of its time and 10kw more then the Commodore, Falcon has 1L more dissplacement and the Commodore nearly 1L. And TRD Camry? Its Aurion, either you’ve dont that on purpose or you are very misinformed. Judging by the FWD remark, Id say lock in A Eddie.
Edit to that, 1993 Camry not 1996
Not all Toyotas are gutless. For example, the Aurion has the most power in its class. The Tarago too has the most power in an MPV.
ALL Toyotas are a piece of crap!!!!! I will not look at them, they are gutless and unreliable cars. They truly are! My grandad has one and the engine needed rebuilding on it. My whole family of 5 all have fords. Other than the usual repairs, they have not had ANY major breakdowns. Having said this, I’m going to enjoy my newly purchased F6 Typhoon R Spec this weekend =]
Well i think something is funny mister ford boy the lead designer of the ford FPV of the last 10+ years left ford for Toyota recently and rumored he left because he thought ford was boring and didn’t like newer innovative designs.
He got angry with ford when they rejected a higher power / less fuel usage design.
Which he has recently designed the new trd Aurion and rumored that Toyota is making more higher power good on fuel cars.
And Toyota unreliable your a idiot really a mate that is a holden fan boy recently bought a ancient Toyota ute i mean “ancient” paint is peeling & looks like it wouldn’t move. Any way its had no major work done still stock and runs fine and actually he has been driving the sht out of it doing burnouts and being a real idiot and it still hasn’t had even the slightest issue.
and my folks and my bro both have had 199? corollas that have run fine for years he even had no oil in it for over a week or so and drove th sht out of it (not one problem) try that in your typhoon (sad old typhoons got eating by a A spec supra and have a whole liter more displacement.
BTW ford is my fav Australian owned company i think holden sux & is full of sht folk replaced there rolla for a commy had nothing but problems & now have a ford falcon had a couple of major problem so far (computer & gear box)but not as bad as the commy.
Toyotas are absolute , unadulterated , piles of underpowered, overpriced, rattly, poorly assembled , badly designed pieces of rubbish supported by a warranty written by a ‘philadelphian lawyer’ . Not worth the paper its not written on. I made the mistake of buying a 2007 Corrolla nothing but a lemon. Oh what a feeling….sucked in bigtime. The Mazda 3 looks good though!