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by George Skentzos

Proving that the rich are only getting richer, AMG has announced that 2008 marked the best sales year in the brand’s history despite extremely difficult market conditions.

The performance arm of Mercedes-Benz increased its unit sales worldwide by 19 per cent, selling a total of 24,200 high-performance vehicles for the year.

Unlike other premium brands, the US continues to lead the world as the strongest market for AMG, accounting for 38 per cent of global sales followed by Germany with 13 per cent and Japan with 8 per cent.

The greatest growth markets for the year were China and Brazil which both experienced a sales increase of 260 and 565 per cent respectively.

Australia also received special mention with AMG acknowledging a loyal and enthusiastic repeat-customer community, with strong sales of over 700 vehicles in 2008 accounting for five per cent of total Australian Mercedes-Benz passenger car sales.

The most popular model in the AMG stable is by far the C 63 AMG which made a significant contribution of 8100 deliveries for 2008 – making it not only the most popular AMG in Australia, but the most successful AMG vehicle of all time.

This figure was closely followed by one of the most expensive models in the AMG stable, with 3050 deliveries of the SL 63 AMG recorded for 2008.

The high-performance brand also announced two new fuel saving technologies would be introduced from 2010, with AMG set to equip its vehicles with direct petrol injection and start-stop functionality.

The aim is to achieve a 30 per cent reduction in consumption figures in comparison to present levels by 2012.




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