The relationship between Ferrari and tech giant Apple is set to expand, with the Italian supercar maker’s CEO hinting at future endeavours during the Geneva motor show.

Bloomberg reports Ferrari CEO Luca di Montezemolo confirmed the Italian manufacturer is currently in talks with Apple over broadening their partnership on in-car entertainment during a presentation for the new LaFerrari (pictured below), while also announcing the addition of the Siri voice command infotainment system into the 475kW/683Nm four-seat Ferrari FF (pictured bottom) along with two new iPad minis to entertain rear seat passengers.

LaFerrari

The report states that Montezemolo said Ferrari would be “more precise” about its partnership with Apple in the next few months.

While other car makers such as BMW, General Motors, Mercedes-Benz, Land Rover, Jaguar, Audi, Toyota and Honda are already moving towards using Apple software in their vehicles, Ferrari owner Fiat has been relying on in-car infotainment technology from Apple-rival Microsoft.

Ferrari FF

The relationship between the Maranello manufacturer and the American technology goliath has been brewing for some time, with Montezemolo meeting Apple executives, including Apple CEO Tim Cook, during a presentation at Stanford University back in April last year, while in November 2012, Ferrari announced the addition of Apple senior executive Eddy Cue to its board of directors.




  • Dave W

    Those Ferrari execs need to catch up with smart device market and start talking to google. And what the heck is google doing not peddling their stuff to Ferrari?

    • Dicky M

      Nobody want’s driverless cars. That’s like a PC without user input hardware.

  • Cars

    Finally something I don’t like about Ferrari. Apple is for the gullible. It is pointless arguing that they are over-priced here. Anyone that can afford a Ferrari isn’t shy of pennies.

    • http://facebook.com/fatosfatmirgashi Fatos Gashi

      But they fit perfektly together both are overprieces :):)

  • Zaccy16

    two brands that go well together! both brands that have good design and ‘soul’

    • Dave W

      Well… One of them has the souls of Foxconn sweatshop workers.

      • U mad?

        Ha ha what a witty reply! Well done sir!

      • Luke Brinsmead

        There are many other companies who grossly underpay their workers.

        • Dave W

          Indeed. But they’re not mentioned here are they?

  • Luke Brinsmead

    Interesting. Cars in the future may have iOS or Android as an option.

    Apple products are priced competitively for what they are. Apple needs reasonable revenue for their extensive research and development.

    • Dave W

      Yeah, right. That’s why the govt is serving subpoenas to major electronic goods manufacturers to ask them why their stuff cost a lot more here.

      Besides, your argument doesn’t make sense. Every producers need money for R&D. And it’s Android smart devices that have been on the cutting edge lately, not iOS.

  • Theo

    That guy looks like Willy Wonker