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Datsun has added South Africa to its list of target markets, announcing plans to launch a new passenger vehicle in the country by the end of 2014.

Datsun, a derivative of the Nissan Motor Co., will return to South Africa – where it was phased out in 1981 as Datsun was integrated with Nissan – as the Japanese brand expands its sales plans into four destinations along with India, Indonesia and Russia.

While Nissan says the first model to be introduced will be a new passenger vehicle, a broader range of Datsun vehicles are anticipated for the future as the brand re-establishes itself alongside Nissan and Infiniti.

Nissan corporate vice president and head of Datsun, Vincent Cobee, said the return of Datsun was integral to Nissan’s expansion into fast-growing markets.

“Datsun’s key values – accessible, reliable and modern – are designed to accommodate the needs and aspirations of this target group, just as it did for similarly optimistic customers in Japan, America and a large part of the world during most of the 20th century,” Cobee said.

Datsun Bluebird

Nissan South Africa managing director Mike Whitfield said his company was delighted that South Africa would be a destination for Datsun vehicles once again, following the launch of the Infiniti brand there last year.

“Datsun enjoyed a proud heritage in the country after the Bluebird made its debut at the Pretoria Show in 1958, the 120Y and SSS models were household names, before going on to become the number one brand between 1976 and 1978.”

The planned move into South Africa follows Nissan’s decision to re-introduce the Datsun brand as part of the company’s ‘Nissan Power 88’ plan of achieving eight per cent of the global market share and eight per cent operating profit by fiscal year 2016.

  • nugsdad

    Rename the Cedric, Oscar (means good runner in South Africa)

  • Crazy n00b

    Bring back the Datsun Bakkie.

    • MK1

      Champion of Africa.

  • $29896495

    So I take it the car in the picture is the new Datsun. Maybe they should start building cars here again.

  • LowRezFez

    Yeah, can I have a new Datsun in Poo brown, vinyl roof and with 4 on the floor.

  • Lumpycamel

    We had a bright yellow 2 door with lovely embossed brown vinyl…. it smelt soooooooooooo not good on a hot sunny day…ahhh the memories of 3rd degree burns on your legs…

  • Westie

    Ahhh, the ear shredding screech of a 120Y starter. Good days.
    Mind you, make a new 1600 with comparable performance – it could outrun any Holden 6 in its day, rear drive and tough as they were, they could be on to something…
    Rear drive handling, quickish, cheap, basic. I’d go that.

  • Don Quay

    I think they have taken the retro themed styling a little too far. But those white wall tyres are pretty spiffy.

  • Resident

    Datsun Stanza… ! I remember mum having one in the 70s. Wish the memory would go away…

    • Doctor

      That seems to be a consensus opinion of the Stanza. It was dumbed-down for  Australia and everyone was expecting something like the 1970’s 1600. What a disappointment. And the rest of the product range went downhill from there on!
      If Nissan puts Renault diesel engines into the new Datsuns then it’ll destroy the last of the fading brand appeal – which was largely based on the 1600 which was a nice car in its day.

  • Poison_Eagle

    I want to see a Retro 120Y !! 😛

  • Tone

    What I’d REALLY like to see are Dacias with Datsun badges on them.  If they were cheap enough, they’d probably sell quite well here.   ‘Datsun Duster’ has a nice ring to it …