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Toyota to buy Subaru : Car Advice | News Blog

Toyota to buy Subaru

April 13, 2007 by Alborz Fallah  




Whilst we joked about Subaru hiring Toyota designers to make the new Impreza, now it seems Toyota are looking at acquiring majority share in the bang-for-bucks manufacturer.

Toyota currently owns an 8.7-percent minority stake in Fuji Heavy Industries (Subaru). However since changes to the Japans antitrust legislation took place early April, there have been some credible rumours of Toyota acquiring majority stake in Subaru.

Subaru CEO Ikuo Mori recently admitted in an interview that being realistic, he understands that his company would likely run into trouble without Toyota funding.

However, he is also quick to put to rest fears that Toyota will turn Subaru into a fridge-on-wheels manufacturer. Toyota which is set to surpass GM as the worlds biggest manufacturer will most likely reveal any plans for a take over within the next 6 months.

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Comments

5 Responses to “Toyota to buy Subaru”
  1. Myke says:

    Oh great…
    Soon you will see the Subaru line-up filled with as many vehicles as possible, with no sporting intentions whatsoever and will wear the conservative look, it seems to already have occurred with the Impreza. Bye Subaru, Hello Subota.

  2. alborz says:

    Hmm hopefully this won’t affect Subaru in a big way, but
    Ill find an image of the current camry and show you the similarities to the MY08 Impreza.

  3. Paul says:

    I can only see this as a positive for Subaru…. Toyota only suffers from image problems because retards are living in the past when Toyotas did look like crap. Expect better looking Subarus (the new one and current one looks like shyte… and they havent ever looked great)and potentially better engines matched with AWD. Doesnt sound to bad to me. But Im not a bogan I spose.

  4. Damo says:

    I think this is good that they are now the majority shareholder and Fuji Heavy Industry will no longer be f*cking up the design as they will now have no control. I was hoping this since the “propeller” grille impreza but I hope that when they decide to facelift this car it looks almost looks nothing liek the soon-to-be released model.

  5. David Roberts says:

    Major,

    Have a look at this.

    David

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