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by Matt Brogan

Sources close to Citroen have leaked plans that the French manufacturer will bring back the iconic DS badge for a new range models.

The DS is said to be part of the brand’s global rebranding program that is to be launched on February 5th.

A concept previewing the first DS-badged model, a DS3 small car, will debut at the Geneva Motor Show in March with the model to go on sale shortly thereafter.

The slightly larger DS4 will follow in the first half of 2011 with the upper mid-sized DS5 expected towards the end of that year.

1955_citroen_ds19

The DS range will complement Citroen’s C3, C4 and C5 cars but will be sold at higher prices allowing Citroen to win additional sales at bigger margins without high extra production costs.

Citroen’s first DS became a style icon in the 1950s and 1960s because of its futuristic, aerodynamic body design. The executive sedan was sold between 1955 (pictured above) and 1975.




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