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The Porsche 911 can steal sales from its cheaper sports car sibling the Cayman rather than the other way around, says the German manufacturer.

A second-generation Porsche Cayman has been launched internationally ahead of its local arrival in late April.

The Cayman (pictured main) will start from $115,500 in Australia, almost exactly have the price on the entry-level Porsche 911 (below) that costs from $229,400.

“A 911 buyer is always a 911 buyer,” says Porsche Australia spokesman Paul Ellis. “There is no such thing as a buyer that vacillates between a Cayman and a 911.

“If you are serious about your sports car you aspire to the 911. The Cayman is for someone who always wanted a Porsche and it’s a car that gets them into the brand.”

Porsche says it’s more likely that a buyer considering the Cayman S, the more powerful version of the coupe that starts from $150,400, would upgrade.

“We do get customers who have come in to the Porsche showroom to buy a Cayman S and once they’ve added a few options they realise the same money can get them a 911,” said Ellis.

Porsche sells about 300 units of the Cayman and its convertible twin, the Boxster, every year in Australia. Sales of the 911 have ranged between 200 and 300 in recent years.

The company’s best-selling vehicle by some margin, though, remains the Cayenne SUV.

Click to read a review of the new Porsche Cayman.


  • Electric_nc

    That’s because u try to rip off people Mr Ellis. In the US a cayman buyer can easily consider a 911. Meanwhile u rip off people in Aus. 150k for a cayman before options is a joke. I went into the Porsche dealership for first time and yes beautiful machines but I refuse to pay ur prices. Every other manufacturer reduced their prices except you.

    • Zaccy

      Agree, caymans are a rip

  • Ryan

    i highly disagree with the statement “There is no such thing as a buyer that vacillates between a Cayman and a 911″. while i aspire one day to own a porsche, i do look at the cayman and the 911 as two very different cars.

    The major problem in Australia, is Porsches attitude to its potential customers. The statement above basically is porsche saying. unless you can afford a 911, your just getting a second rate car. Thats like ferrari saying, anyone who doesn’t buy a F12 Berlinetta and chooses a 458 must be crazy for choosing a slower car. The last time i saw a 458 on the road, i certainly wasn’t thinking that. 

    At the end of the day, if im after a mid engined 2 seater sports car, im going to go for it. Not just because the more expensive rear / front engined car is faster / “better”.

    What porsche should be doing is encouraging new buyers to the marque. Certainly a price adjustment more inline with the boxster would help cayman sales and get people into a porsche. However my view is that Porsche simply dont want to sell cars in this country.

    • Zaccy

      yeah well, everyone else will still be looking at you for buying a second rate car because;

      i) it is a second rate car;
      ii) that’s the strategy they’re going with; and 
      iii) they won’t be looking at you because it’s is pretty.

    • Zaccy16

      i agree, the cayman drives as well or better than the longer 911 and is half the price! saw a 458 going up to melbourne the other day, he came along side me doing around about 100 and saw me looking and he gave it the beans! i reckon he got to way over 200 very quickly!

  • Anthony

    What’s the annual income of the average 911 buyer?

    • Billy

      Stats from USA, couldn’t find Aussie ones…

      • 86% of Porsche 911 owners are male • Porsche 911 owners are primarily 36 to 55 years old • The average age of a Porsche 911 owner is 46 years • Porsche owners have an annual gross income of $384,210 • Business – Senior Executive, Business Owners, Health Care Professional

  • http://twitter.com/planetnine planetnine

    Mr. Ellis, please tender your resignation from Porsche Australia your statement of “If you are serious about your sports car you aspire to the 911. The Cayman is for someone who always wanted a Porsche and it’s a car that gets them into the brand.” is simply ludicrous and denegrating your potential customers.  A “serious” sports car doesn’t have the engine in the wrong place (the back in case they didn’t teach you physics in school Mr. Ellis).  A serious sports car, oh like say the Ferrari 458 Italia, or I don’t know the Porsche 918 Spyder, or even the recent Porsche Spyder LMP2 cars all have their engines in the MIDDLE for better balance, handling and performance.  That’s what a sports car is all about, not stuffing two small children in the back of a 2+2 911.  It is attitudes like yours that have ruined Porsche as an option for many serious sports car buyers, they just don’t want a 911.  Thankfully Porsche makes a true sports car called the Cayman.

  • nick

    Mr Ellis I think you will find that The Toyota 86 will steal sales from the Cayman, A drop in Cocaine street prices will steal sales from the 911. 

  • Billy

    I haven’t driven a Cayman yet, but I have driven both 986 and 987 Boxsters and in my opinion a non turbo 911 would have to be absoloutely flawless to justify its price now days seeing how good the new Boxster/Cayman look!

    • Billy

      absolutely*