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The boss of Opel Australia says he would dearly like to add the Opel Adam to the local line-up, but admits the high level of customisation available to the city car complicates its business case.

Opel Australia managing director BIll Mott told CarAdvice at last week’s OPC launch that the Adam was a highly appealing model but one that may prove problematic to launch due to its inherent complexity.

“There’s no denying the success of the Opel Adam in Europe,” said Mott of the new model that notched up 20,000 orders in its first week on sale. “It’s selling in huge numbers, but nearly every car ordered is different and that will make it a challenge for us in Australia.”

“I don’t want to rule it out because there’s clearly a major ‘cool factor’ about the Adam, but trying to manage the personalisation of nearly every car sold could prove problematic from a delivery perspective.”

Opel Europe offers no fewer than 61,000 exterior combinations and near enough to 82,000 for the interior, from an almost infinite range of colours and trims to special items like a LED-lined headliner like that in a Rolls Royce Phantom.

Asked if there was any way he thought Opel Australia could build a business case for the Adam, Mott suggested offering a line of special edition cars with set specifications was one solution the brand would look at.

“Rather than offering such a vast array of trims as is available for Europe, we could look at a range of special edition Opel Adams with various exterior/interior combinations, but we would need to sit down and look at all the possibilities.”

The Opel Adam gets its name from Opel founder, Adam Opel, and shares its platform architecture with the city-sized Opel Corsa.

Unsurprisingly, the Adam gets a selection of small-displacement petrol engines ranging from 1.2- to 1.4-litre four-cylinders, the latter in two states of tune – a 65kW version and a more powerful 75kW unit.

Key to the success of the Adam is the arsenal of affordable tech features available for the car. Taking centre stage is the Intelli-link system, which integrates the driver’s smartphone (Apple IOS and Android only at this stage) with the car.

The Adam will also add Apple voice recognition software Siri Eyes Free soon for even more connectivity.




  • Golfschwein

    What he’s REALLY saying is, “How the dickens will there be space on the production line for a bunch of metallic silver ones with black cloth interiors to send to Australia?”

    • Viv

      That’s a bit unfair.  Australians will happily drive a car this is painted in any shade of grey from white through to black, provided the interior is at least a dark charcoal colour.

      Possibly not the most boring nations on Earth for car colours, but we must be close.

  • Taylor

    I think Opel should just bring out a OPC Adam (ala Fiat 500 Abarth),
    drop the Corsa 1.6 turbo engine & 6 speed manual and then take my money ;-)

    • Noddy_of_Toyland

      A sport model would have the highest profit margins, and give it a USP in this hotly contested segment. Overseas reviews say its nothing special to drive, so Opel Aus will need to offer the customization scheme or customers will look elsewhere.

    • Viv

      Why?  It’s not like you actually bought a Fiat Arbath!

      At the end of the day, not many people will be willing to pay +$10K for a cutesy car with half the quality, function, features and safety of a Kia Rio.

      • Taylor

        Yes you’re right, I didn’t buy a Fiat 500 Abarth, I looked at the Abarth, the seating position was to high up for me plus they are pricey for what you get, Aus don’t even get the multi air 1.4 turbo like the US ;-(
        If Opel bring out an OPC model I would have a serious look as I want a 4 cylinder Turbo in a light body, there’s no way I would go for the 1.4 (74kw), just not enough go for me, and the OPC Corsa doesn’t do it for me. 

        • Viv

          Is the DS3 DSport manual too big?  It’s genuinely fun to drive and would seem to fit the same sort of niche.  Perhaps the new 208 GTi assuming that they don’t put a premium Polo GTi price tag on it?  And of course the Clio RS 200 but that is in a different performance class.

          The Arbath must have been the most over-priced vehicle in the Australian market.  I have a Alfa/Fiat/Ferrari/Maserati dealership around the corner but cannot recall ever seeing a registered 500 or Arbath on the roads.  The recent price cut might help.

          You would have to be brave to buy any of these tiddler turbo cars from 2nd tier manufacturers new.  They depreciate at a rate not disimmilar to a fleet Commodore.  However, if you want to take the risk of high servicing and repair costs and don’t mind driving a girly looking car then I would recommend a well looked after, highly depreciated, near new DS3 DSport as a ton of fun.

  • $29896495

    It’s a really attractive little car. Thing is, if mini can do it, why not Opel?

    • Zaccy16

      i agree, looks very cool, only problem from overseas reviews is that the drive is sub par

      • $29896495

        Interesting, Drive It thought they drove well. 

        • Zaccy16

          yeah, it was a english review on youtube, i think autocar, it might have a better steering and suspension set up in Germany

      • $29896495

        Price would need to be right, not at the upper end, but bottom (going to censor “bottom” as well)

    • Noddy_of_Toyland

      Because at its roots the Mini is fun to drive; all overseas reports (especially Autocar) say the drive is average at best, with ancient engines from the Corsa.

      • $29896495

        To be honest, I doubt teenage girls would car. Or geriatrics, for that matter. They are probably the two most likely markets. 

  • Able

    I think it’s a hideous looking car, and just copies every other city car. Don’t bring it here!

    • Gertrude

      Thank you for offering to be the final arbiter in regard to good taste in car design.  Do you plan to exclude most Hyundai and Nissans, Skodas and Dodges too?

    • Captain Nemo®™

       Umm i don’t think someone that drives a Skoda Yeti should be commenting on looks.
      Especially using words such as hideous.

      • Golfmother

        Yeti is cool , adam just ugly .

        • Captain Nemo®™

           Better go to  spec savers Bungel,   Yeti is pig ugly

  • Viv

    Cars like this, the Mini, the DS3 etc just show that Australia, Japanese and Korean cars design is boring.  No bad, just boring.

    Maybe there is an opportunity for one marque, probably Kia or Suzuki, to have a go.  Is it so friggin’ hard to be able to specify chrome mirrors, a sunroof or a blue dash and have the car made to order and delivered a couple of months later without a major cost premium?  Why can’t I do this online?

    I guess it is all too hard when the Koreans and Japanese simply think of cars as whitegoods.

    • $29896495

      How did they let friggen though, They censored b****h

      • Gertrude

        Wasn’t a Friggen a model offered in the SAAB range?

        • Gertrude

          Sorry that was a Viggen

          • $29896495

            Friggen funny

  • Shak

    Why not just bring a sort of OPC hi-po model. It could create a sort of reverse Halo effect. It could lure the younger buyers into showrooms, who would then take a glance at an Astra or let their parents know about that shiny new Insignia they saw. 

  • Gertrude

    Don’t you fools realise that the poor women who buy these cars to potter around the narrow lanes in a some high density Euro-city really just want to meet a real Aussie male in a pub, marry him, move to a McMansion in the Aussie outer suburbs, have 3 kids and then proudly sit beside her man in a Aussie built 6.2L V8 Commodore Sportswagon!