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by Daniel DeGasperi

New Citroen importer Sime Darby will expand the Citroen dealer network from 23 to 37 outlets nationwide within two years, with DS models to become their own exclusive sub-brand within dealerships.

Sime Darby says it will invest in a new marketing strategy designed to position the brand as a “true prestige European marque” and create the DS line of vehicles as a “bespoke brand” within the Citroen franchise.

Where the ‘C’ range of Citroens will include a broad range of pool stock and expanded colour choices, the DS range will be deliberately limited, with demos available at dealers but the need for “bespoke” customer orders.

The Sydney-based importer cites the Citroen DS line concept as a premium brand strategy that will differentiate the marque from more mainstream Peugeot models, which are also distributed by Sime Darby.

A 1.2-litre three-cylinder engine now kicks off the DS3 range (above) at $25,490, undercutting the old auto-only 1.4-litre by $1500. The 1.4-litre petrol DStyle with the EGS transmission has been replaced by a 1.6-litre turbo model with a conventional automatic gearbox at $27,740. The DS3 DSport is now $250 cheaper at $29,790 and picks up satellite navigation as standard.

A mostly new Citroen DS4 line-up (above) includes the DStyle 1.6-litre four-cylinder manual at $31,990, falling beneath the previous entry-level 1.6-litre turbo by $4000. That latter model is now available with a proper automatic (in place of the old EGS transmission) for $34,990, making it $1000 cheaper than before.

The $37,990 DStyle 2.0-litre turbo-diesel replaces the $36,990 1.6-litre turbo-diesel and comes standard with an auto transmission. New DSport 1.6-litre turbo and 2.0-litre turbo-diesel variants top the range, at $37,490 (down $500) and $40,490 respectively.

At the top of the range, the Citroen DS5 1.6-litre turbo (top) drops $1000 to $47,990, while a new 2.0-litre turbo-diesel auto joins the range at $51,990.

A new capped-price servicing plan will be available on all DS line models, covering three years or 60,00km for $330 per service.




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