The Mazda3 has started 2013 the same way it finished 2012, at the top of the small car sales charts.

A total of 3345 Mazda3 sedans and hatches were delivered in January, outselling the new Toyota Corolla with its 2960 units and the Ford Focus’ 2364. Fourth place was claimed by the Hyundai i30 (2006), clear of the Holden Cruze (1638) in fifth place and Honda Civic (1397) in sixth spot.

Toyota Corolla

A margin of only 14 cars separated the seventh-placed Volkswagen Golf and eighth-placed Mitsubishi Lancer, with 844 and 830 vehicles sold respectively.

Ford Focus

The Hyundai Elantra with 534 units ranked ninth, while the Subaru Impreza (450) completed the top 10, squeezing out the Kia Cerato (420) and the Nissan Pulsar (348) – the latter number representing launch vehicles and dealer registrations ahead of the Pulsar’s official February 1 on-sale date.

The Opel Astra continues to find its feet slowly, recording just 76 sales, while the Toyota Prius hatch, with 29 sales, trailed its hybrid siblings, the smaller Prius C (204) and larger Prius V (100).

Despite small cars making up 22.4 per cent of the new car market for the month, demand for vehicles in the segment declined 1.2 per cent compared with January 2012. The light car segment performed significantly stronger, expanding 19.1 per cent over the same month in 2012.

Top 10 best-selling small cars – January 2013

1. Mazda3 – 3345 (-17.3 per cent)
2. Toyota Corolla – 2960 (-12.5 per cent)
3. Ford Focus – 2364 (+50.0 per cent)
4. Hyundai i30 – 2006 (+1.0 per cent)
5. Holden Cruze – 1638 (-33.0 per cent)
6. Honda Civic – 1397 (+639.2 per cent)
7. Volkswagen Golf – 844 (-19.7 per cent)
8. Mitsubishi Lancer – 830 (-43.5 per cent)
9. Hyundai Elantra – 534 (-24.8 per cent)
10. Subaru Impreza – 450 (+30.4 per cent)




  • Vti07

    Civic sales will improve further once the diesel model arrives.
    Don’t know how the Pulsar will go though. The small car market has so much choice compared to 2005? when the Pulsar was discontinued. Mazda 3 is number one and should stay number one when the new model arrives.

  • Galaxy

    I reckon Corolla will overtake Mazda 3 very soon. Toyota only just picking up steam for 2013 and they won’t hold back. Once fleet sales kick in, it will be a totally different 2013 for the big T. Unfortunately, I’m not a big fan of the Corolla.  

    • LowRezFez

      It will sell on price and reputation.

    • Crazy n00b

      No doubt. The Toyota Corolla has Lexus technology.

      • Zaccy16

        the corrola has no lexus tech! the 1.8 is wheezy and outclassed

    • Noely

      The new 3 with full Sky-tech is on the way… remember the current 3 is a five years old design but still taking the first place at the moment.

  • F1orce

    What’s happening to Hyundai?

    They have lost serious momentum.

    Oh well.

    • LowRezFez

      They release a few decent models, think they are VW and price them high. Toyota and Honda are fighting back on value and unless Hyundai fixes its pricing they are not going to do big volumes.

    • Dfgjh

       No big deliveries to the rental companies this month?

    • Golfmother

      The i30 has been exposed by superior focus and corolla , and when the mk7 golf arrives the bench mark will be higher again .

      This catergory is now chasing moneyed buyers who want luxury , good handling and performance , when your downsizing it does not mean you have less money . 

      Hyundai/kia have pushed up prices but not the quality of their cars .

      I would say the big winners in 2013 will be the focus and the golf .

      • Jacob

        lol, Golf sales are down 19.7%. Focus is up 50%. 

        • Golfmother

          Rofl golf in run out , wait for mk 7 to see the true picture.

  • Neeko

     Will be an interesting race to see if Mazda 3 can remain #1 for 2013.

  • Zaccy16

    another great month and deservedly so to the mazda 3, even though the new corolla was just released it still beat it! great month for the focus as well! i would like to see sales for the light car class becuase recently i have seen alot more polos around geelong becuase of the greater supple to aus according to the geelong vw dealer, when i purchased my polo in 2011 if their wasn’t a reflex silver tsi polo with comfort pack, bluetooth and rcd510 radio dsg coming on the boat (my preferences luckily) i would have had to wait 6 moths for one!

  • Luke Brinsmead

    New Corolla with -12.5% growth, that’s odd. The Civic should easily be able to cruise past the cruze next month.

  • SPENCE2013

    Can’t say im not suprised by the outcome..
    Finally Ford is actually marketing a car that deserves to be heard and seen – the Focus is one of the best in class products available.
    Although when i30 and Elantra sales are added together Hyundai actually comes out third. Never really understood why it would be so difficult to rename the Elantra i30 “sedan”, the new “i” tags clearly have a following in oz…
    The small class is only going to get more competitive once Golf mk7, full SkyActive Mazda3, and Pulsar start back in the game!!!