Kia has committed to sponsoring the Australian Open until 2013 and to deepen its relationship with tennis further by extending its partnership with world number one men’s ranked player Rafael Nadal as the company’s global brand ambassador.
Kia’s sponsorship of the 104th Australian Open continues to encourage greater off-court participation of fans by extending the popular KIA Fan of the Day vote to online audiences. The competition, which is a colorful and fun addition to the tournament, is decided by thousands of public votes. Each daily winner will have a chance to be voted the Fan of the Tournament and be awarded the grand prize.
Euisun Chung, President of Kia Motors Corporation said, “For our sponsorship to be effective we understand that we have to connect with the young-at-heart fans and give them something back. Unlike previous title sponsors, we did not insist on branding the tournament itself but focused on supporting other elements – the Kia Amateur Open, and the Kia Fan of the Day competitions – and work with Tennis Australia to make this the most complete sporting occasion of the year.”
The Australian Open is Kia’s longest running major global sports sponsorship and takes place in Melbourne from 19 January to 1 February 2009. Kia is the major sponsor and supplier of a fleet of 101 Kia tournament vehicles which will transport players, officials and VIPs safely and conveniently to and from Melbourne Park.
Tennis Australia CEO Steve Wood said, “Kia Motors long-term partnership will continue to win the hearts of Australian Open fans who represent a critical element of the tournament. Kia Motors’ ability to engage spectators through its sponsorship demonstrates its commitment to quality and fun. We are delighted that Kia Motors will continue to inject excitement into this year’s competition.”